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Meet Mick Smith of Smith Consulting WSI

Today we’d like to introduce you to Mick Smith.

Mick, we appreciate you taking the time to share your story with us today. Where does your story begin?
I sought a profession based on knowledge and learning so I was attracted to teaching. I loved to learn and I wanted to share my knowledge with others. Along the way the Internet happened and I grasped some of its potential. I learned everything I could about it and applied the Internet to education by building online courses and enrollment systems to increase profit for schools and colleges. I was fortunate to have transitioned into digital education early on and had experience with an early Internet startup. Luckily, I exited before the dot-com bubble burst but the experience was exhilarating.

Like anyone though, life intervenes as John Lennon states: “Life is what happens when you are busy making other plans.” My wife passed away, very young, at 38, and I raised our daughter alone. Thus, I was a full-time father for years. I cut back on my career to raise her but glad I got back in the Internet game once my daughter left for college and is independent today.

Now, I produce The Doctor of Digital Podcast to provide information about digital marketing for my agency Smith Consulting WSI. I tell my story there and I simplify the complexity of the internet for businesses and unlocks their full potential by leveraging digital marketing and its many unrecognized opportunities. This is a top international podcast since I have interviewed experts by phone from all over the world from such places as Ireland, Mexico, Ottawa, and Switzerland. Other interviewees in the United States come from Richmond, Virginia, Atlanta, Chicago, Michigan, Rohnert Park, CA, Fallbrook, CA, Santa Clarita Valley, and San Clemente, California.

Moreover, in this podcast, you’ll discover tips, success stories, and best practices from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing.

Also, there are two short topic episodes (5 minutes) which are the 5-Minute Lunch Lessons the Digital Brownbag covering hot issues briefly; and the TuneSmith Series about marketing top songs in the rock, soul, and pop music fields; finally, I tell my story of full-time fatherhood in the Burning Serial. I hope San Diegans listen to my podcast, subscribe, like and review!

We all face challenges, but looking back would you describe it as a relatively smooth road?
Life is never smooth and balancing a career and raising a daughter alone is not easy. I am relating my struggle as a story in The Doctor of Digital Podcast and then applying it to business success. Digital marketing is filled with obstacles since there are too many people who do not strategize effectively with businesses so that they realize good ROI. What I try to relate are the lessons from my struggles which are to be determined, disciplined, and focused in order to achieve your goals. If a person such as me who was not expected even to go to college can succeed, anyone can. I grew up in an era when a person was considered “college material” or not; and I was not. My dad started taking night classes and college classes years before adult learning became cool. I was inspired by his work ethic and to honor his memory, I treasure his baby (other than mom) my parent’s first new car a 1957 Buick Special Riviera 46-R. My parents are just ordinary kids from upstate Pennsylvania and as a product of a working-class home, since my dad was a factory worker, I hope my life lives up to their standards. Each of us have set our goals high and has achieved beyond what was expected by society.

We’ve been impressed with Smith Consulting WSI, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
I work with small to medium-sized companies, particularly those frustrated with not getting enough leads or sales. Since I have been involved with the Internet since 1994, I have a much longer history in the field and with an educational background, I specialize in growing enrollment in schools and colleges. I like to say global reach but local results. Over the years, I have built an extensive network of knowledgeable colleagues and I can tap into their expertise. Literally, I know the best in the world. Thus, any company I work with can rely on someone local but get the best of the best work from anywhere on the globe. My digital marketing solutions generate more sales leads, build brand awareness, grow your online reputation, and improve an ineffective website.

We all have a different way of looking at and defining success. How do you define success?
Success has to do with knowing, loving, and serving God. My success has been to have and treasure a close family, good friends, and a terrific area to live in. I am fortunate and I would love for others to benefit from what I know works and how to be successful in all areas of life.

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