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Exploring Life and Business with R’Minda Russell of Visualize Creative

Today we’d like to introduce you to R’Minda Russell.

Hi R’Minda, please kick things off for us with an introduction to yourself and your story.
I grew up with social media. I can remember being 11 or 12 begging for my parents to let me get my own Facebook account. According to Facebook then, you had to be at least 13 years of age to create a profile. Once old enough, I was completely immersed. You could say I’ve been “studying” social media and content trends since I was 13. I soon started to run social media pages/accounts for my parents’ business and other local businesses in my area. I went to college at Bowling Green State University in Ohio and I skated through my curriculum in 3 years while studying Journalism/Public Relations and Spanish. My studies took me to Madrid, Spain for a semester and allowed me to complete my dream internship working with Royal Caribbean Cruises in Miami, FL.

After completing my degree, I received my diploma on Saturday and I packed up a suitcase and flew to San Diego that next Wednesday on a one-way ticket. Once in San Diego, I worked as a social media manager for a marketing agency in downtown San Diego. I loved this position because it really threw me into the business side of social media. I was working on over 55 channels creating content, developing campaigns, scheduling content calendars, and more. Unfortunately, in July of 2020, I was laid off due to COVID. I had a choice to launch my creative agency and try to become the business owner I wanted to be or pick up a random 9-5. I launched and haven’t turned back.

I now work with clients from all across the board. I have clients in the influencing/coaching, innovation & technology, fashion & apparel, and wellness fields. These brands range from small to large-scale businesses. My mission now is to give entrepreneurs time back with educational resources, monthly social media management subscriptions, and more.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
NO – but I wouldn’t change a thing. I wanted to be my own boss but had no idea where or when to start. I would overthink everything to the point of not doing anything. I would look at others succeeding in their own businesses but never felt ready to launch. Looking back now, I wish I would have started sooner. After launching a business so many aspects about the brand and business will need adjusted and tweaked along the way. Starting is the hardest part. It’s also easy to fall into the trap of imposter syndrome, feeling like you aren’t qualified or confident enough to do something. I have learned that whenever I start to feel like I’m slipping into that mindset I take a break and go for a walk or do something nice for myself. Sometimes a fresh pair of eyes and a better mindset is just the right medicine. Re-center and restart.

When I first started, I didn’t realize how much research and trial-by-fire I was going to undergo in my nascent business. I ran into many obstacles. I found that is absolutely normal, and with every obstacle is a learning/building moment. A lot of the time with owning your own company you may not have a ton of people to turn to for help. It’s on you to collect the research, test the theory and adjust with feedback. Need to register as an LLC? Google the steps. Need to learn how to launch an e-course? Google the steps. Finding mentors is always a great source as well. They have already been through the course and can give you some helpful landmarks to hit along the way.

Once you don’t have the intimidation of a boss looming over your productivity levels it’s easier to let yourself slip, creating self-sabotage. Les Brown said it best when he mentioned the best form of self-care is keeping your promises to yourself. I think this is a big part of being a truly successful business owner; it all stems from you.

And finally, continuous adapting. The hot marketing term for 2020 was “pivot” but I think it should have been “adapt” in reality. As any digital marketing creative would tell you, our field is forever changing. Especially when it comes to trends and what to do on social media. With continuous updates, new apps, new trends, and new mediums of content, digital marketers have to stay fully aware and adapt where is needed. Once you launch a business you are on the forever-a-student path.

We’ve been impressed with Visualize Creative, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Visualize Creative is a full-service digital marketing agency. We specialize in monthly social media management but have a la carte services like website design, influencer marketing, email marketing, and more. I like to share my tips and tricks along the way on my social media accounts, mainly Instagram and TikTok @visualizecreative. I think what sets Visualize Creative above the rest is that we are an analytics and strategy-based agency. We focus on what exactly your key goals are with your digital marketing and tailor a strategy to best suit those needs. No cookie-cutter strategies and no one-size-fits-all approach. We are confident we can turn any digital marketing vision into a reality.

Can you tell us more about what you were like growing up?
I grew up in an entrepreneurial household. My parents started their own screen printing business after their careers in law enforcement. When they first launched I can remember them setting up everything in the basement and watched as they had client design meetings at our kitchen table. As I got older a few of my four older brothers started their own businesses as well. I knew this was the path that I wanted to take after seeing my whole family take the leap and trust their own paths. You could say the entrepreneurial gene is in my blood. Personality-wise, I was a constant giggle-fest who loved to create. I was in dance, show choir, cheerleading, theater, you name it. I also loved to take and edit photos, write, and goof off with my friends on social media. Our favorite app back then was Vine (throwback). It is really no wonder why I am who I am today.

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