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Exploring Life & Business with Saad Rasouli of The Coco Cruiser

Today we’d like to introduce you to Saad Rasouli.

Hi Saad, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’ve always been a dreamer. Ever since I was little, I’d get lost in the clouds thinking, fantasizing, & imagining. My creative side leads me at a young age. I loved drawing, skateboarding, music, and tinkering.

I spent a lot of years working in my parent’s restaurant growing up and because of that, I always dreamt of owning my own restaurant or cafe. How can I make it my own with my twist and my style. So over the years, I always had ideas and I’d always call my friends to get their feedback. As I got older, the restaurant ideas tuned into other creative thoughts. Inventions, app ideas, clothing lines, but I noticed my ideas mostly revolved around food.

I moved to California in 2017 via Minnesota.

I wanted to surf my butt off. I lived in the Bay Area for a few years and started taking surf trips to Hawaii and Costa Rica. Having coconuts after a surf was very common. I loved how they cut them right open w a machete and I was drinking the healthiest thing ever after a surf.

My most recent trip to CR, we were doing the same. Surfing and crushing cocos. Or as they say in CR, pipas.

When I got back, I was the most obsessed with cocos than I have ever been. I was buying them by the case from the store, learning how to open them, the life cycle of the fruit, everything. I was in a C hole. One day I was just getting out of the water from a surf at dog beach and I saw the ice cream man in the parking lot. I thought to myself, “damn, I wish he was selling coconuts”! Then the light bulb went off. I was also in the market for an electric bike and I thought how cool would it be to cruise all over OB and sell coconuts from my electric bike. I called all my friends, shared my idea and from all the ideas I’ve ever had, my friends were like, yep this is the one, Saad. So the coco cruiser was born in Nov 2017.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Starting a small business has its challenges and just like everyone else, I had my fair share. I honestly think the hardest part was actually starting. It was easy to talk about but when I actually wanted to do it, it was scary. Quitting my job, investing my money, who to talk to, how to start, will it be successful. All those were heavy concerns of mine.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
The coco cruiser sets up all over San Diego and sells fresh coconut water straight from the coco. Coconuts are a great natural organic product that provides many health benefits and is also super delicious.

The coco cruiser provides an experience to all my customers. Whether you are getting done with a surf, visiting San Diego, or enjoying the beach, watch me crack a coconut right in front if your eyes and enjoy natures treat.

Since the coco cruiser started in OB, I’ve found myself serving crispy cold cocos at vegan pop ups, festivals, concerts/raves/edm shows, weddings, yoga classes and more. I love that my product offers a healthy non alcoholic alternative to all the health-conscious people in San Diego. I love that I get to meet so many people and share something I love myself with them.

My slogan is “the taller the tree the sweeter the coconut”. My younger brother who passed away (rest in paradise) would always say that. I loved that saying even more after he passed and how it became part of my brand. So all of you out there who want to do something but are to scared to start know that the harder you work for something your passionate about will end in sweet results.

Contact Info:

  • Instagram: @thecococruiser

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