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Exploring Life & Business with Susan Kaplan of BeLoved Pet Sitting

Today we’d like to introduce you to Susan Kaplan.  

Hi Susan, please kick things off for us with an introduction to yourself and your story.
I am the owner of BeLoved Pet Sitting. As a native San Diegan, I’ve lived in Chula Vista, CA for 30 years. I majored in Criminal Justice and minored in Business Administration with an emphasis in Entrepreneurship in 2013 from SDSU. I opened shop in 2010 at the ripe age of 18, right after I graduated high school, because I saw a need in our city. I absolutely adore the work I do and I can’t think of a better way to spend my workday than with the affection of pets. 

I run my company with employees because I am very diligent and hands-on. What makes my company unique is that I am allowed to train my employees unlike other companies in San Diego that hire temporary independent contractors. I take pride in training my staff to the highest standards in Pet CPR, First Aid, Animal Behavior, and Customer Service. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
The hardest part of the business is training the owner, not the pets! 

COVID has also made it very difficult to hire, and the rising cost of gas has greatly impacted our business model and zip codes we can service. 

As you know, we’re big fans of BeLoved Pet Sitting. For our readers who might not be as familiar what can you tell them about the brand?
BeLoved Pet Sitting was established in 2010 by Susan Kaplan. Today we service more than 300 families every year in the San Diego area. 

Our mission is to provide the best care to all pets both emotionally and physically. We strive to relieve the stress caused by changes of routine in your pet’s life by seamlessly integrating our services into your lifestyle. 


At BeLoved Pet Sitting, we believe pets deserve the best care in every way, every day. While you’re away make sure they still get to play. We believe all cats and dogs deserve to stick to their usual routine while you’re gone, so we provide a wide range of services to best fit their needs. 

We also believe pets should be “free range” and not cooped up in crates, boarding kennels, or the tiny rooms at dog hotels. In-your-home care is the best pet sitting option as pets remain free of environmental stress triggers. Let them sniff their usual smells, keep on their potty schedule and remain on their own food all while sitting comfortably at home. Pets, just like children, appreciate structure and routine, and a mentally healthy dog or cat is a happy pet! Our goal is for you to have peace of mind while you’re gone; we have got you covered, so relax (because your pet already has!) 


BeLoved Pet Sitting LLC is a professional pet care company. Our clients know that they are trusting their fur babies and their homes to a well-established, experienced, licensed, insured, and bonded business. We are open 365 days a year from 7 am-9 pm. When you hire BeLoved Pet Sitting, you’re not only hiring a pet sitter, you’re hiring a licensed company with a team of professional employees that are bonded, insured, background checked, and pet CPR trained for the safety of your pets and home. All employees agree to the terms of our extensive handbook which covers all of the protocols they are expected to follow with regard to customer service, pet care, and home care. Your pet sitter was hand trained by the owner, Susan Kaplan, for at least 2 weeks, job shadowing each visit before they make their first solo visit. It’s true, we cost a couple of dollars more than hiring the kid next door, but peace of mind is priceless and that’s what we personally offer you. 


If you came to us in search of a reliable pet sitter, you have come to the right place. We match every family to the best sitter available in their area. Our sitters are licensed, bonded, and insured. They come with glowing reviews and we frequently ask past clients about their satisfaction with each individual sitter monthly. We have backup sitters on standby guaranteed so nothing on our end will ever inhibit you taking that well-deserved vacation! 

Competitive Rates 

We understand that owning and taking care of a pet is a large investment, so we make our pet sitting and dog walking services affordable and competitive in San Diego. We offer an assortment of services at many different price points to accommodate all pet care budgets. 

Customized Services 

BeLoved Pet Sitting realizes that no two dogs or cats or homes are exactly alike, so we offer a wide variety of services to precisely fit your needs. We offer pet sitting for dogs, cats, fish, chickens, lizards, bunnies, guinea pigs, and parrots. We also offer a new dog treat line called Barkcuterie which is charcuterie for dogs. 

Is there anyone you’d like to thank or give credit to?
SCORE San Diego helped me greatly in learning about the day-to-day runnings of a small business. 


  • Pet Sitting 30 Minutes $36
  • Pet Sitting 40 Minutes $42
  • Barkcuterie $25 per box of treats
  • Dog Walking 15 Minutes $24
  • Dog Walking 30 Minutes $31

Contact Info:

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