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Exploring Life & Business with Tara Cornett of Flame Natural Decon

Today we’d like to introduce you to Tara Cornett.

Hi Tara, please kick things off for us with an introduction to yourself and your story.
Hi and thank you! I’m a San Diego native, Navy veteran, and founder of FLAME Natural Decon. I grew up in East County and I’ve always had an entrepreneurial spirit. Shortly after high school I became an esthetician and opened a small day spa in San Diego. Then when I saw the first ships coming back from deployment after 9/11 it felt like a calling for me to serve, so I joined the Navy, where I did public affairs for one enlistment. After that I worked for the Department of Veteran’s Affairs, the Marine Corps, and the Army, until I found my true calling in life, FLAME.

My company FLAME Natural Decon, makes decontamination products for firefighters to help them remove carcinogenic toxins and bad odors after a fire call and reduce the risk of job related cancer.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
I did put a year of research and development into my products before I launched them and that was a tedious process of learning everything I could about decontamination, as well as working with scientists to develop and perfect the products. So, that took a lot of patience at the beginning, just to make sure the products were exactly what they needed to be before launch.

Also, starting a business in general is all-consuming and that’s certainly been the case here. I have given it all of my time, all of my money, and all of my passion. There are challenges daily, but being a small business owner is all about learning to overcome challenges. I try to overcome them, learn from them, and move past them pretty quickly. I’m incredibly passionate about our mission too, so it’s all worth it and overcoming challenges always feels like a win.

We’ve been impressed with Flame Natural Decon, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
My company makes decontamination products for firefighters – and is great for anyone else who works with toxins.

FLAME is the only activated charcoal product specifically developed for firefighter decontamination. Our proprietary blend of activated charcoal removes toxins of all sizes, which is really important for firefighters, who come into contact with so many toxic substances when fighting fires.

The reason these products are so effective is because it really mattered to me to get this right. My brother is a firefighter here in San Diego and he and I lost our dad too young. So, now that my brother has a family of his own it’s really important to me that he’s around for his family for a very long time.

It also impacts the lives of firefighters around the worlds, as firefighters are at a much high risk of getting cancer than the general population. So, if I can help bring that statistic down and help them live happier, healthier lives, with longer careers, so they can be around for their families and be around to pass down their learnings in the fire service, that would mean a lot to me.

Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
For those just starting out in the fire service, make decon important to you from day one in the academy! It’ll make an impact on your career and your family.

For those just starting out in business, make sure you’re doing something you’re passionate about and go all in!

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