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Hidden Gems: Meet Alex Ramos of Aurora – Casa Cervecera

Today we’d like to introduce you to Alex Ramos.

Hi Alex, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Aurora – Casa Cervecera is our business, and everything started as a combination of different factors. This project is a creation of Abril Reyes and me (Alex), we are a couple and, from some years ago, we started thinking about creating a business, mostly, to become self-employed. So we had to think what we know to do, the type of business that would be suitable for the market in the city and how can we find that sweet spot where everything works well.
Ensenada is a small city where people is really into craft beer: there are several breweries and a massive beer fest. Of course we love beer, and the ever growing demand of the market to have more places to go and the already big scene of craft beer, the decision was obvious.
We are the first bottle-shop/bar in the city, featuring beers from all around the world.
It is a concept that already exists, but in Ensenada was not present, so we took the shot and started developing everything that was necessary to materialize the idea.
Abril has that administrative part and she loves it, and I (Alex) have been running restaurants for quite some time, the match is perfect.
With lots of effort, savings and endless thinking, it took us around 18 months to fully conceptualize and build Aurora; it still has details that need to be polished, but little by little we are creating something amazing.
We are proud of everything we have become and even more of what we are capable of.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Its never a smooth road, but 1) is unavoidable and 2) you have to learn from every bump. The location, concept, decoration, money management, government permits, basically, every topic and aspect to consider was an obstacle, because you need to be 100% sure of the decision you’re taking.
But the catch is, not all of the bumps in the road are unpleasant. Some are fun to overcome, and some are not, but having each other to rely on, gives us different perspectives and approaches to solve these issues.

We’ve been impressed with Aurora – Casa Cervecera, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Aurora Casa Cervecera is the first spot in Ensenada in which you can find craft beers from all over the world, you can have them to go or to drink there, as it is also a bar. Aurora Casa Cervecera is known for not having a “fixed menu” as we are constantly looking for new brands, types of beers and to surprise the clients, such as the new and the frequent ones.
We are proud of everything related to our business, the way it operates, the market acceptance and, mostly, we love that everyone who goes to our place feels comfortable and has a good time.
This project offers not only high-quality products, but also quality time.

We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
We strongly believe that luck in important as everyone must take all the opportunities in order to grow as a person and in the business side, but you can’t leave everything to chance or luck, you have to work and build the road towards your dream. It’s not that we don’t think or believe that dreams come true, they do, but you have to create everything around it in order to achieve what you are looking for.

Contact Info:


Image Credits

Personal photo: Isaac Hernandez First 3 photos of the Additional Photos: Isaac Hernandez Last 2 photos of the Additional Photos: Abril Reyes

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