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Hidden Gems: Meet Cassandra Pardee of Pardee Beauty

Today we’d like to introduce you to Cassandra Pardee.

Hi Cassandra, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My story began ten years ago in cosmetology school when I thought I wanted to do hair for a living. I stumbled across lash extensions in our theory book and was so fascinated by it that I decided to look into it further. It brought me to a lash extension course on Craigslist – of all the places! However, ten years ago, the lash extension world was not the industry we have grown to love today. The moment I stepped into that class, I knew it was love at first lash.

We all face challenges, but looking back, would you describe it as a relatively smooth road?
I believe that with any new venture, you are constantly presented with challenges and adversity. However, I believe that adaptability and agility are what make or breaks a business. I definitely encountered some “speed bumps” along the way, especially when I was initially building my clientele.

We’ve been impressed with Pardee Beauty, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
I have been building my beauty brand for the last decade, and in that time, I have learned many lashing techniques. I offer a wide variety of lash styles but I specialize in volume and mega volume lashes (personally, these are my favorite to do). I strive to continuously offer new, fresh services for my clients within a welcoming, calming environment.

The industry has changed so much since I first started, so I make sure that I keep up with the trends by continuing my education. My goal is to provide a convenient service that reduces the average woman’s beauty regimen, where she is able to hit that snooze button a little longer in the morning but still wake up feeling beautiful, confident, and ready to take on the day!

Have you learned any interesting or important lessons due to the Covid-19 Crisis?
I think its safe to say the pandemic threw everyone for a loop! I don’t think there was any way to prepare for a crisis of that magnitude. However, I was very fortunate to have landed on both feet at the end of it all, as I know many businesses did not survive. It was during this time that I decided to further invest in my business by rebranding, building a fresh marketing plan, as well as, continuing my education by completing courses that expanded my offerings to my clientele. It was during this time that I have presented the opportunity to get a better grasp on managing my business, and with the investments, I have made, I am proud to say it has flourished.

Contact Info:

Image Credits
Miranda Harmon

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