Today we’d like to introduce you to Catherine Huss.
Hi Catherine, thanks for joining us today. We’d love for you to start by introducing yourself.
I studied Apparel Design in college and always dreamed of starting my own clothing line. After working in the fashion industry for several years learning about development and manufacturing, quarantine hit and I realized I had the most free time I’d ever have, and I had no more excuses to put off pursuing my dream. I started designing swimwear and learned how to launch a sustainable apparel business through the Factory 45 program. I’ve spent one year designing, sourcing materials, and finding a production partner, and we’re ready to launch our first collection this summer!
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The most obvious obstacle has come with starting a clothing brand during the pandemic. Everything takes longer because of repeated shutdowns and short-staffing. Further, there are real challenges when fitting mass-produced clothing because every woman has a different body type and shape, and because swimwear is made to be close-fitting if something doesn’t fit correctly, it’s more noticeable than a looser fitting garment. While mass-produced clothing can’t fit everyone perfectly, it is my goal for our swimsuits to fit as many women as possible in a high-quality and flattering way.
Thanks – so what else should our readers know about Siena and Co?
Siena and Co. is a women’s swimwear line that is ethically made in the US. We work with production partners who treat their garment workers with dignity, giving them a safe working environment and paying them a fair wage. We strive to be good stewards of the environment by intentionally choosing sustainable materials whenever possible. We also design styles that provide more coverage than the average swimsuit, so women have more options to choose a swimsuit they can feel confident in and actually like to wear. All our styles are made to mix and match to allow you to choose the perfect fit, style and amount of coverage for you. We’re offering free shipping for life when you sign up for our email list on our website!
How do you define success?
I would define success as completing a goal you set out to achieve and doing your best to achieve it. You could still “fail” in the world’s eyes but even then, you can learn from mistakes and failures to do better in the future or share your learned experience with others, which still makes it a success. I think the most important part is trying and using the gifts, skills and resources you have to make the most of the situation. At the end of the day, if you can say you completed something and did your best, that’s all we can do, because oftentimes the final outcome is out of our control.
- Website: www.siena-co.com