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Hidden Gems: Meet Ernestine Brown of The Old Town Soap Company

Today we’d like to introduce you to Ernestine Brown.

Hi Ernestine, please kick things off for us with an introduction to yourself and your story.
I founded The Old Town Soap Company in 2012 as a form of psychological therapy while serving on active duty. Upon realizing the positive effects of my handcrafted products along with the mental and emotional satisfaction that crafting provided, I decided to share it with the world and has since been well received.

Today, I focus my efforts on manufacturing top quality products and teaching my craft in my local community. This also serves as a way to support underfunded schools that previously offered electives such as Homemaking and Floral Design Shop.

I have also recently created a business mentorship program for Entrepreneurs who want to start and grow their businesses while making an impact in their own local communities.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
To be honest, it has not always been a smooth road as I have definitely experienced some mental and emotional challenges prior to and since founding The Old Town Soap Company. Though, I have found success in utilizing Soapmaking and other crafts as a way to channel my stressors in my day-to-day life, parenting, relationships, etc.

Upon discovering the powerful effects of using crafts for healing alongside having a good time, I decided to share it with others. I have since created workshops such as “Soap Making for kids”, but it has since been halted since COVID-19. My hope (and plan) is to expand and secure a safe location to resume my vision of empowering others to “find themselves” through crafting workshops such as “The Powerful Effects of Essential Oils” and exciting workshops such as “Body Butter 101”.

There are definitely challenges that arrive in my daily life and daily operations within The Old Town Soap Company, but I constantly seek out practical solutions that myself and others can benefit from. Currently, my two children Marcus (21) and Deziree (19) work alongside me a few days per week in which I am reminded that they too need to know how to solve problems by finding solutions when life becomes tough. I look forward to continuously passing on the tools I have acquired to them and others so that they too will be able to encourage and empower others to do the same.

Alright, so let’s switch gears a bit and talk business. What should we know?
One should know that The Old Town Soap Company is here to proudly serve our customers and community through producing quality products and building quality relationships.

We are constantly seeking ways to improve our operations and interactions with others. We do this through our regular markets, social media and other opportunities that arise. Currently, we specialize in providing quality products and services that include customization and personalization on all of our products such as soaps, sanitizers, body butters, essential oil and more. We love working with all-natural ingredients which we believe bring us closer to nature and our Creator. There are so many distractions in the world, but working in the natural realm allows us to maintain a sense of grounding. We have noticed that many of our customers appreciate this aspect of our business and the effort we are making to actually get to know our customers.

We also love the idea of forming business partnerships in which we have formed a few over the past couple of years. We realize there is a growing desire and demand for what we have to offer and we love hearing the suggestions from our customers and business partners. I believe this is what indeed sets us apart from other companies that may not “know” who their customers are. It is our plan to continue this effort as we expand and grow over the years.

Overall, we are very proud of the relationships that we have established as well as the ability to manufacture quality products at a price point that our customers express their appreciation. We indeed cherish the reputation that we have created within the marketplace and look forward to offering even better products and services in the years to come.

Is there a quality that you most attribute to your success?
Quality relationships, products and services as well as empowering others towards their abilities and ultimate dreams.

Contact Info:

Image Credits:

Photos by Deziree Armani @d3ziree.jpg

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