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Hidden Gems: Meet Jeff Zwally of Stay Classy CrossFit

Today we’d like to introduce you to Jeff Zwally.

Hi Jeff, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Until recently, I spent the last 30+ years of my career in the corporate world of quick service restaurants aka fast food. From Domino’s Pizza in Ann Arbor, MI, then to Burger King in Miami and finally to Jack in the Box here in San Diego, I led the teams responsible for developing new menu items. It wasn’t until I was in my last role at Jack in the Box when I realized that I needed to follow my passion of fitness, health and nutrition. It was the polar opposite of what I had been doing. It was then I found CrossFit or more specifically Stay Classy CrossFit. Having been an active member for several years, I had the opportunity to build a rapport with the then current owner, Lee Razalan, which then lend to an investment and partnership to further grow the business. Stay Classy CrossFit has been in business for eight years, moved seven times but has always been tied and located to the Barrio Logan community. In 2019, I competed in the CrossFit Open and finished in the top 200 worldwide in my age group of 55-59.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely has not. Our facility has moved locations over seven times but our community has always followed. Without a doubt, the most difficult time has been this past year dealing with Covid and gym closures. If there’s one thing we’ve learned to do well, it is pivot – with locations and with business models. With Covid, we survived by loaning out all our equipment, going online and creating a virtual community to get through Covid. However, we’ve also struggled with unforeseen building closures where we’ve had to move locations within 24 hours and have landed quickly and efficiently to keep our members and business intact.

We’ve been impressed with Stay Classy CrossFit, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
At Stay Classy CrossFit, we put the fun in functional fitness. Located in the heart of San Diego, California – Stay Classy is a vibe that thrives through its community of athletes and is driven by challenging our perceptions and practices of well-being. We are a space, we are social, we are movers, we are relentless, we stay connected, and we are quality to life. Unequivocally the classiest name in “CrossFit”…and probably the best workout in San Diego.

At Stay Classy, we strive to be affordable, accessible & approachable for newcomers, seasoned athletes & everyone in between. Our goal is to help you create “The Best Hour of your Day”. We know what you’re going through in some shape or form on the day to day. We recognize the work it takes to make it to the gym and back to home or job after. We know your time is valuable. And so we’ve carefully curated our space to make sure it is the type of environment where you can consistently care for, challenge, and change yourself for the better. Our motto: Dare More Boldly.

Now more than ever living a healthy lifestyle and being supported by a strong community is what people are seeking to improve their lives.

Do you have any advice for those just starting out?
The one piece of advice I would give to anyone looking to start a microygm would be to focus on the culture and community over equipment and facility. In our eight years in business, we’ve moved seven times. But with every move, our community followed and grew. They followed not because of our equipment or whether we had walls or showers or parking but because they loved the community and how they felt when they come for a workout.

Pricing:

  • Unlimited Classy Membership $165/mo
  • Classy Counts Membership $125/mo
  • First responders/healthcare $145/mo
  • Drop ins $20

Contact Info:


Image Credits:

Jeff Zwally

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