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Hidden Gems: Meet Jill Clifton of Lucy & Co

Today we’d like to introduce you to Jill Clifton.

Hi Jill, so excited to have you with us today. What can you tell us about your story?
I was born and raised in Wisconsin and spent my early years in the mid-west. While in college, I had my first taste of Business Ownership when I relocated to California one summer to sell educational books door-to-door as a summer job for the Southwestern Co. Working for myself proved the most challenging and rewarding experience and perhaps it was then I fell in love with California and the idea of Entrepreneurship.

In 2010, a few years after college I felt the pull for the warm weather, the active lifestyle and the warm weather year round I was meant to live, it was time to move to San Diego. It was then I learned to surf, road ride and experience all that Northern County SD had to offer. During this time I was also building my career as a sales consultant in the Medical Aesthetics industry. I loved the challenge of working with top Dermatologists and Plastic Surgeons and learning everything about facial injectable, patient treatments, and medical grade skincare.

My desire to be an entrepreneur weighed heavily as I approached my 40’s and as life would have it, the company I worked for was sold…I couldn’t believe it…a valuable lesson in having company ownership. I spent the next few months surfing, practicing yoga on the shores of Bali and traveling to Paris to sort out what was to come next. During this time off everything kept telling me it was time to take that leap of faith and so it was then that I went to work on my idea, I was all in, it was my time…

I had noticed that in the field of Medical Aesthetics there wasn’t a product that worked well that could volumize the natural lip without getting a $600 lip injection to achieve fuller lips. With months of research and experimentation, my company Lucy & Co and our first product was created, a Clear Gloss Lip Plumper that we would offer through Aesthetic Medical practices for those not ready or interested in a lip injection.

We have now grown into a company with a small US based Salesforce that calls on and sells our product into Medical Spa’s and Dermatology offices. Recently you may have even seen our product appear on ABC’s reality game show Holey Moley as I appeared as a contestant and of course made sure to get some air time for our lip plumper and have the commentators talking about it!

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The journey has been extremely challenging and has tested me in every way possible. From self-funding and the hustle of learning how to do everything on your own to then trying to find the right team members and business’ partners to work with and at a price your company can afford. For example, it’s definitely a struggle when you make the wrong call on a new hire for your social media and after 2 months find out your $7500 was not well spent and the decision making ended with you. It can be a taxing and lonely road some days and the highs and lows are definitely a roller coaster.

I remember when I played soccer in college and win or lose it was on all our shoulders but with a private company the responsibility lies with you, or at least I feel this way.

Appreciate you sharing that. What should we know about Lucy & Co?
I am the Founder & CEO of Lucy & Co

What we do:
We offer the Strongest Topical Lip Plumper on the market exclusively offered through Aesthetic Medial Practices (med Spas | Dermatology Practices) and on our website at

We’re currently expanding into lip masks, colored lip plump glosses and also looking for international medical distributors.

Where are we located:
We are Del Mar, CA based and work at home or in an office just blocks from the del mar beach to stay inspired

How are we different:
We are a woman founded and owned company and are also customers of our product. Our female chemist and product co-developer is passionate about aesthetic facial products and has years of experience with beauty products. We relied on her expertise along with the local world-class dermatologist Mitchel P. Goldman, MD who headed our Clinical Study. We are a committed small group who values integrity and value to both our customers and our Medical Practice Partners.

Who is Lucy?
Lucille “Lucy” is our founders Grandmother whom the company is named after. She was beautiful inside and out, was straight forward and full of positivity and integrity. The company and products will be held to a standard she would be proud of. Most of us have a woman we looked up to in our younger years and this was my Grandmother Lucille.

Where can you find out more? or on our Instagram @lucycobeauty
For a laugh – check 0ut Season 3 Episode 4 where I was a contestant and did my best to give our product some air time.

What does success mean to you?
“What would you attempt to do if you knew you would not fail?” – my favorite quote best explains this…I wanted to prove it to myself that I could create something on my own and have the sense of pride you can only achieve from starting at the bottom and creating something that another person finds value in.

Contact Info:

Image Credits:

black & white surf photo – Patrick Sanford (local SD photographer)

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