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Hidden Gems: Meet Liliana Villasenor-Sanchez of Lily’s Whisk

Today we’d like to introduce you to Liliana Villasenor-Sanchez.

Hi Liliana, so excited to have you with us today. What can you tell us about your story?
I started working at a bakery in Sacramento, CA right out of high school. During my time at the bakery, I came to really love the work of art behind making these delicious treats. And it was amazing for the 10+ years I was there, but then Covid hit. It made me rethink of what was really important in my life. I wanted the freedom to design my own masterpieces while not sacrificing my time for my husband and family. So we made the big move during a pandemic! I’ve been living in Vista for a year now and it has honestly been the best decision of my life. During this time, I have been able to connect with many vendors in the wedding/party industry, which I now call my friends, as well as participate in many pop up markets. I put my all in every piece of dessert that comes out of my home kitchen, and I don’t intend to stop there. I hope to one day open my little shop.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Definitely not! To begin, the move across the state was hard. And being that it was in the middle of a pandemic?! Having to leave my home, friends and family was one of the toughest decisions we had to make. And then arriving to a city where we hardly knew anyone, let alone the city, it was a challenge to say the least. We had to start from the very beginning.

Alright, so let’s switch gears a bit and talk business. What should we know?
Lily’s Whisk is a woman-owned, home-based bakery in Vista, but I do offer my services for all of San Diego and surrounding areas. We make cakes, cupcakes, cake pops, French macarons, sugar cookies, tarts, cheesecakes and more. All desserts are customized for each event. And the best part is that everything is made from scratch!

Our business etiquette consists of providing the best ingredients, services and overall experience for each individual client. I am a perfectionist and my own critic, both a blessing and a curse. It all starts with the ingredients. They need to be high quality and fresh. Every dessert that is on my menu has gone through taste tests to make sure it is the best. And for the service that we guarantee? We make sure to always go the extra mile, from providing custom sketches to inspecting each dessert carefully to make sure it looks amazing for the customer at the end.

Don’t forget, the secret ingredient is always love… and butter (lots of it)!

Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
Do not give up! Yes, it’s scary and a lot of hard work and sacrifice. But the results are just so satisfying. This country needs more small business owners like us. The best advice I can give you is to reach out to other entrepreneurs in your area. There are so many encouraging groups out there that just want to see you succeed. I am by no means a business expert, but I would be more than happy to share what has worked and not worked for me. Let’s connect!

Do I have any regrets? Yes, one. I wish I would have started this journey sooner! But I am here now, and I still have bigger plans for Lily’s Whisk.

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