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Hidden Gems: Meet Lisa Perlmutter of Park Place Payments

Today we’d like to introduce you to Lisa Perlmutter.

Hi Lisa, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I am an almost-empty-nester who stepped aside from my professional life for many years to raise the kids. Eli-22, Max-20 and Abby-18. My husband, Gary, and I have been married for 25 years. We adopted our two dogs, Rusty & Roxy, from the English Springer Spaniel Rescue. We are obsessed with their cuteness and delightful personalities!

I was born in NY and raised in Scottsdale, AZ. After graduating from University of Arizona, I began working for Marriott Hotels with the intention to move up the ranks of sales management. I scored well when I was promoted and transferred to the La Jolla Marriott! Yay, San Diego, lucky me! My biggest takeaway from my time in hospitality – guest experience must always remain top of mind. It has taught me to be hyper-vigilant about customer service. f always notice customer service: I take note of it all: the good, the bad & the ugly. It really doesn’t take much to land in the good range. It’s simple. The Golden Rule, treat others as you wish to be treated.

I switched from hotels to senior living to be part of a growing industry where I knew my hospitality and customer relations skills would translate well. I was the Sales Director at a full-service retirement community and then Director of Sales & Marketing at a homecare agency until my first child was born.

Being an at-home mom was a privilege and a wonderful time in life. I know I am very lucky and am thankful to have had this special gift. I was an active member and volunteer in my community through those years. As the kids got older, I craved to fuel my sense of purpose and to rediscover my professional side. In 2013 I became a rep for Rodan+Fields skincare. It was an excellent fit for me at the time and really energized my spirit. I’m proud of what I accomplished and am still a rep on the side.

Park Place Payments found me during the early days of the pandemic via LinkedIn messaging. I wasn’t looking to add another endeavor to my plate. I checked out the website and sleuthed around online to see if the press was favorable. Everything I learned about the company was very positive  and I felt like this would be an excellent fit. So glad I listened to my hunch!

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Stepping back into the workforce after such a long break has actually been relatively smooth. I was so ready for career reentry! As a naturally curious person who strives to be a lifelong learner, I seek out all kinds of trainings to improve my skills…marketing, sales, presentations, networking. I’m currently enrolled in a video bootcamp. It’s helping me gain confidence and learn to be more clear & authentic with my messaging. Some of the best advice I’ve received is “done is better than perfect” and do not “get ready to get ready”. This is a trap to avoid at all costs so bust out of the starting gate and GO.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Yes, absolutely! Credit card processing had historically and deliberately been a very confusing industry – until Park Place Payments came along.

Here’s our story. My company’s founder Samantha Ettus toured the country speaking to rooms full of women. She realized they face the same challenges: they struggle to be taken seriously or to re-enter the workforce after time off; they want to leave their corporate positions for more flexibility; they want to take control of their future finances; and they crave community.

Meanwhile, a payment processing conference opened Sam’s eyes to the lack of diversity, questionable sales tactics, and poor customer service rampant in the industry.

She left the event having made a decision to disrupt this industry by building a company rooted in intention, integrity and extraordinary customer service. Park Place was born to provide a career path to those who care to see their community businesses thrive while at the same time offering a new experience to small business owners eager to have a payments partner that means what it says. Win-win with a BIG win for me too! I’m so honored and proud to spread our company’s mission in our community. It’s tremendously satisfying and to help so many of our businesses to thrive! …especially those that are women-owned!

Do you have recommendations for books, apps, blogs, etc?
Two of my current favorite podcasts are What’s Her Story which is co-hosted by my company’s founder and features women at the top of their game. Another is She’s a 10 Times 5 recorded locally in San Diego. One of the hosts is a friend Lisa O’Coyne and it’s all about learning the ropes of life at 50 and beyond. Both are inspirational and motivational. I love to read and spend a lot of time exploring business, personal development books but fiction also hits the spot. Just finished Where the Crawdads Sing by Delia Owens. Friends have been recommending it for years. Now I see why! Fabulous book and I didn’t want it to end.

Contact Info:

Image Credits:

@patriciadouglasphotography = 2 pictures taken at Carruth Cellars for EPIC Magazine launch event @delriostudiosphotography = headshot Custom cartoon family portrait =

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