Today we’d like to introduce you to Alec Thompson.
Hi Alec, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I became fascinated and perplexed by cooking/nutrition at the age of 18 years old working at an organic restaurant. At the age of 20 years old, I began having severe stomach issues. Every gastrointestinal doctor I saw could not troubleshoot what was happening to me, so I began to self educate myself. I studied every nutrition course under the sun, read articles, and tried various ways of eating until I figured out what worked for my body. After healing my adrenal glands and gut, I started to help others around me. At age 23, I started managing the organic restaurant and once again found myself overworked/burned out. I was massively depressed and it was due to not living in my purpose. It was clear I needed to shake my life up and make a change.
San Diego had always been on my radar and at age 25 years old with $200 in my checking account, I stuffed my car with all my belongings and abruptly quit my job. I called a family friend and spent my first month living on his couch in Carlsbad. By the end of the month, I had secured a place to live and a restaurant job. However, I still had no idea what I was doing with my life and I found myself repeating the same patterns.
These patterns repeated until I met Taylor Conroy. On July 4th, 2019 I walked into his house for a 4th of July party. I started chatting with him and he said, “Alec, you are going to sit down with a pen and paper for the next hour. You will get clear on what you want with your life and how much money you want to make”. I agreed and sat down at the table. Following that, Taylor agreed to take me under his wing for 90 days. In the 90 days, I was to get clear on my business, fix my mindset around money, and seek out therapy to work through past trauma.
During those 90 days, I began being a private chef to him and a few local entrepreneurs. Their feedback was very similar. They told me I had improved their energy, sleep, skin, and digestion. That’s when the light bulb went off in my head and I realized I wanted to create a high-end plastic-free meal prep company. The food would be organic/non-gmo and free of nuts/dairy/gluten.
Following my 90 days with Taylor, I had a few meal prep accounts. At that time, I was cooking out of my best friend’s kitchen and paying him each month. The business really ramped up and then COVID hit. I lost $24,000 and essentially every one of my clients due to health concerns around the virus. Around the same time, I met my girlfriend and we moved in together after knowing each other for two weeks. It was the best decision of my life.
In May of 2020, I began getting clients back and was cooking off one hot plate in our space. Once I put enough money together, I rented another dear friend’s kitchen in Cardiff. Tori (my girlfriend) and I then moved up to Encinitas in June 2020. The business was once again ramping up and I was cooking out of our kitchen on four small burners.
In August 2020, I finally moved into SAE Kitchen a commercial kitchen space in San Marcos. I scrapped for every account and by September, I hired my first delivery driver/cook.
February 2021, I received a call from my nutritionist/strength coach. He referred me to two athletes that were going to the 2021 Toyko Olympics and I was in charge of their nutrition. The next thing I know we got a call from Red Bull to do an event and that really put us on the map for action sports. Present-day I work with the whole span of the population. I currently have four employees and my goal is to nourish San Diego with sustainable food/healing food.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Absolutely not. Many points of scaling and putting massive amounts of money out. Trying to figure out where I was going to get my next client during the shutdowns. The list goes on for sure.
Thanks – so what else should our readers know about Primal Balance Nutrition?
We are a fully certified USDA Organic/Non-GMO Project plastic-free meal prep service. Our food is free of nuts, dairy, and gluten. We specialize in reducing inflammation, healing digestion, keeping client’s blood sugar stable, and fueling high performers.
What makes us unique is my own knowledge on health/wellness, my personal journey, and our food quality. Each of our meal plans takes the individual into account. The meals are tailored to what is going on with that particular person and what they need. I am most proud that we use plastic-free BPA-free cardboard boxes, our food is delicious, my clients are my biggest referral system, and that we give people a private chef experience with meal prep.
Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
Be strategic on your relationships. Your relationships are your net worth. If you are trying to connect with someone, then befriend their best friend. Do your research on people. I know this sounds weird, but this goes for finding your ideal client. What does your ideal friend/client read, wear, hang out, or grocery shop? Put yourself in those places. Walk up to everyone and introduce yourself. Ask them a ton of questions about themselves and build that trust. This goes for finding the right mentor as well. Your mentor has to align with you. Find someone who has a similar path as you and is massively successful in your eyes.
- 12 Meals Per Week $200
- 9 Meals Per Week $150
- 6 Meals Per Week $100
- Email: firstname.lastname@example.org
- Website: https://www.sdmealdelivery.com/
- Instagram: https://www.instagram.com/primalbalancenutrition/