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Inspiring Conversations with Ariosto Manrique of Testa Marketing

Today we’d like to introduce you to Ariosto Manrique.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I studied elementary, middle and high school at Instituto México, a Marist school, and then a degree in International Marketing at the Autonomous University of Guadalajara. After finishing college, I studied an MBA at the former United States International University, now Alliant International University.

After graduation, I founded Testa Marketing, an integrated marketing agency focused on market research to help businesses on both sides of the border. Along with my entrepreneurial beginnings, I became actively involved in COPARMEX, the confederation of Mexican employers, with the great opportunity to promote entrepreneurial opportunities in the youth of Mexico and Latin America.

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
The road has not been easy, but it has been beautiful and full of challenges, talented people, and enriching experiences that have allowed me to have a much broader vision of life. The role of my family has been key, fundamental, unique.

We’ve been impressed with Testa Marketing, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Testa Marketing is a firm focused on market research, for many, it is the most boring part of marketing. For me, it is the most fascinating because it allows you to enter the deepest parts of any industry or company and know it like no one else. We have almost 20 years of experience doing this. After COVID-19, the world has been filled with doubts, and today, more than ever, market research is more relevant to bring answers for better decisions.

Who else deserves credit in your story?
The first credit goes to my parents for promoting in me the spirit of improvement, education, honesty and work. Another fundamental credit has been my work team, all those who have been part of Testa Marketing have left a lot of learning in me, and I hope I have left something in them as well. In addition to them, there are many persons that I have met throughout my professional life. I have tried to learn from all of them, to apply good things and to avoid bad things. My wife and daughters are my daily inspiration.

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