Today we’d like to introduce you to Martin Ceisel.
Hi Martin, thanks for joining us today. We’d love for you to start by introducing yourself.
Sure. I’m a writer by trade (publice/privatim). Writing is such an iterative practice. Calling myself a professional writer in this latest iteration (Copy Martin, LLC) still makes me a bit … uncomfortable. Especially when you consider some of my previous iterations. In high school, I was scribbling rhymes to the sound of hip-hop instrumentals. A decade later, I was living in Bratislava and composing what I thought was travel writing (glorified diary entries, as I later realized).
Since then, I’ve done in-house tech writing and content strategy. Copywriting for a timeshare company (!!). Published short stories in literary journals (under the pseudonym Anthony Martin). Earned an MA in Rhetoric from SDSU. Traveled. Made a family.
Somewhere along the way, I started doing side work. A blog post here and there. Maybe some business websites. And I just kept iterating, and iterating, and iterating on all fronts until I had a bonafide monthly income from freelance writing and felt ready to iterate all on my own (and away from the full-time corporate jungle).
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I’m a business of one, which has its advantages. It’s not like launching space telescopes with a group of engineers or practicing medicine. I’m writing content for businesses. Not the easiest thing, but you get my drift. Still, I am running a business and, at least early on, I didn’t exactly understand what that meant. Everything was transactional (write X, get paid Y), like mowing lawns on the internet.
I had to learn how to pitch my services, for example, on what were essentially sales calls (with people who made a lot more money than I did). Had to learn how to manage writing projects from start to finish, too. Then there was the practical side of things (taxes, invoicing, accounting). Again, not space telescopes. But I had to simultaneously ramp up my business, learn how to run it properly, and stay competent for my various in-house roles. That all gave me the fear from time to time.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I write digital content for businesses, mostly blog posts, white papers, websites, and case studies. For whatever reason, a lot of my clients come from the software space, including loads of customer service/customer experience material. But my current client roster includes a couple of marketing agencies, a community organizer, even a large cannabis brand.
Regardless of industry or audience, companies hire me to ask the right questions and tell engaging stories. From a personal branding perspective, I bring the same storytelling to my social media channels (mostly Twitter and LinkedIn), where my aim is to bring value, share knowledge, and engage with other people in meaningful ways.
- Email: email@example.com
- Website: www.copymartin.com
- Instagram: https://www.instagram.com/dopamartin/
- Facebook: https://www.facebook.com/MartinCeisel
- Twitter: https://twitter.com/copy_martin
- Yelp: https://g.page/copy-martin?share
- Other: https://www.upwork.com/fl/copymartin