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Inspiring Conversations with Michelle Gonzales of Flores Financial Services

Today we’d like to introduce you to Michelle Gonzales.

Hi Michelle, thanks for joining us today. We’d love for you to start by introducing yourself.
This company is a family business, founded by my dad. I started working here as a young teenager, helping him out on the weekends and then eventually working with the restaurant division as I completed college. I never thought FLORES or taking over the family business would be my place but as I explored other options I was always pulled back to this team. I loved what my dad was building, the customers were amazing and the team was geniunely great people. I eventually decided to come back to FLORES full time and grow my career and the family business alongside my dad. Fast forward 18 years later and I can proudly say I am so grateful for what we have become, the team, the customers and the business are flourishing.

What is also great about our team is the true sense of family. We started small, only 8 employees and now are over 85 but through it all we have remained true to our roots of a family business and treating each team member and customer like family….with loyalty and respect! Such important values to me, especially now as I am raising my own family with little future FLORES team members! My son is now 9 and my daughter is 7, they alongside my husband of 11 years are my whole world!

We all face challenges, but looking back would you describe it as a relatively smooth road?
Any business owner would by lying if it they said it was all smooth sailing. Running a business is tough work and building a great company culture takes time and lots of discipline but the results are so rewarding. The toughest challenge has by far been the early pandemic of 2020 when our clients and business were shut down overnight. We deal with the hospitality industry and so our partners alongside our team were facing unprecedented challenges.

It was the most stressful time for us all but as I look back at that time now, a year and half later, I am so proud of our team and myself for how we were able to align come up with a plan and tackle the unknown. I would hate to repeat that time again but I know without a doubt it made our company stronger and it made be a better leader. For that I am grateful. I am not afraid of hard work, I actually thrive on it as I think it makes us all stronger. My motto around the office is Work Hard Play Hard!!

Appreciate you sharing that. What should we know about Flores Financial Services?
FLORES is the industry leader in accounting, HR and payroll solutions. We provide customized back office services and specialize in the hospitality, retail and grocery industries with over 36 years of experience partnering with clients throughout the U.S.

FLORES aims to be each and every client’s partner for success by fulfilling our core values of service, integrity, family, teamwork, accuracy and professionalism. Our team has the focused expertise and toolsets to provide our customers with top-of-the-line products to help drive their operational profitability.

FLORES provides a full suite of back office support including bookkeeping, payroll, HR, business start-up, benefits administration, compliance, budgeting, customized reporting and strategic consulting.

Do you have recommendations for books, apps, blogs, etc?
The Code of Trust Great Leaders Eat Last
My Faith in God and My Family
My Core Values

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Image Credits

Crystella Photography

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