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Inspiring Conversations with Morgan McKean & JoJo Stassel of One Stone Design

Today we’d like to introduce you to Morgan McKean & JoJo Stassel.  

Morgan & JoJo, we appreciate you taking the time to share your story with us today. Where does your story begin?
Before we were One Stone Design, we were just two college students (turned roommates / turned best friends) that shared a love of all things design and print. We graduated in 2020 during the thick of the pandemic when there were no creative jobs to be had. Instead of waiting for a better time to come, we decided to take matters into our own hands. In the fall of 2020, we started One Stone Design. Our first venture was screen printing our own designs onto totes and prints in our garage turned studio. After getting a taste of the entrepreneurial lifestyle, we shifted our focus from production and retail to graphic design services and have been growing our client base and portfolio ever since. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Thankfully we’re always growing and progressing but it isn’t always a cakewalk! Even though we both studied entrepreneurship in college, the number one struggle is that no one can truly teach you how to be an entrepreneur until you dive in. There is no blueprint for going off the beaten path. It is not easy finding the resources you need, asking for help when you need it, and being told to “just figure it out.” At the end of the day, this career choice is endlessly challenging but without a doubt rewarding. 

Thanks – so what else should our readers know about One Stone Design?
One Stone Design specializes in brand, web, and print projects for small businesses. We are known for working with our clients from start to finish and empowering them to continue to level up their business even after our project is complete. Our secret sauce is our first ingredient: purpose-driven branding. Once we craft a client’s Brand Guideline, it acts as a blueprint for everything else whether that be a website, packaging line, or social media graphics, and more! The dream client is one that looks at us and says “I’m giving you full creative control, I trust you.” Bonus points if that client needs the One Stone Trifecta (branding, website, print pieces) as well. Nothing is more fun than working with a small business owner that knows we’re going to give them the best creative solution for their needs. 

Is there a quality that you most attribute to your success?
Our biggest superpower is that there are two of us! We have complementary strengths that not only make it easy to work together but provide our clients with the ultimate creative and analytical team. Because of our size and expertise, we can give small businesses high-level services while maintaining affordable prices. Our studio is smaller than an agency and more powerful than a solo freelancer, on purpose. 

Contact Info:

Image Credits

Lilly R Photography

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