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Inspiring Conversations with Rebecca Cafiero of The Pitch Club

Today we’d like to introduce you to Rebecca Cafiero.

Hi Rebecca, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’m a mom of two littles, a wife (and the biggest fan) of my best friend, business mentor, PR strategist, best-selling author, podcast host, certified coach, and a passionate entrepreneur.

In a world that loves to tell you what you should do and why I’m your “How-To” girl. My goal is to inspire the heck out of you but ALSO teach you the how so you can implement it and get results because just getting inspired is frustrating when you sit down to get to work and the inspiration has faded. I’m all about giving it to you straight (with love)!

Let’s start at the beginning. A few years into my sales career, it seemed like I had it all. I was making multiple six figures and winning awards in my sales job, living in my dream home and newly married. But no matter how hard I worked or how much I earned, I couldn’t fill the emptiness that seemed to follow me wherever I went.

At 26, I hired my first life coach to figure out what was missing. In our first session, when she asked me about my future plans, I proudly recited my projected path to success over the next decade. And at the end of it, she asked, “What do you actually want?” and then… I broke down sobbing. I realized I didn’t really want the life that looked SO good on paper. I was killing myself at my job, but no income could justify that I was denying myself what my heart was begging for. I wanted to be creative, to feel filled with purpose, to be able to learn and grow as I worked.

It took me NINE years after that meeting with my life coach to pursue the path I’d felt called to travel. The siren of entrepreneurship was calling so loudly, I couldn’t ignore it any longer. I knew how hard I was working for something that didn’t light me up and asked myself, what are you capable of when what you’re doing stirs your soul?

I wanted to help others. I wanted to work for myself. I wanted to have the impact I was craving. I finally gave myself a date that I’d leave employee life for becoming an entrepreneur! My last year of work, I launched into entrepreneurship FULL force….failing forward to build an income to match my corporate salary.


I photographed 12 weddings and more than ten styled shoots to launch my photo business (a business I no longer do!)

I invested in my education with courses and workshops and began incorporating everything.

I learned with my first coaching clients.

I launched my network marketing business and grew it to nearly six figures.

Oh, and my 60+ hour a week job as a VP of sales managing a team of 48.

It was a hot mess.

But out of the chaos emerged the realization that I LOVED mentoring people to grow their own businesses, to help them see how to brand and market themselves, to help them grow their belief in their own impact.

After years of working in sales and marketing, building brands for other businesses, I had a realization.

I could use my own unique experience to establish myself as an expert.

Fast forward to today. My knowledge, strategies and tips are featured in national publications, on top-ranked podcasts and reporters each out to me for interviews! I have brands and companies hiring me as an expert speaker and I get messages daily about the impact my podcast and book have on people.

I’m obsessed with showing you how to actually BECOME the YOU, you were meant to be, to create a life you love, and start living it, and how to be equipped with tools and resources to create more joy, impact and abundance in your life.

Today, I’m passionate about serving women through my online courses, podcast, mastermind, mentoring and my events, as well as through speaking and book tours while working from home with my two tiny humans. I’m in constant pursuit of the balance discovering the balance of co-parenting AND dating my husband while finding time to ride my Peloton, do hypnobreathwork in the sauna, take weekend trips to Carmel-By-The-Sea, nerding out on health + genealogy, and someday, read all of the books that are waiting on my kindle!

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
– Losing It All: In my early 20’s, I was hired as a sales associate for a top real estate company in Las Vegas, the epicenter of the real estate boom. For five years, I worked 6-7 days a week, breaking records and “smartly” investing my earnings into stocks, rental properties and even purchasing land. When the real estate recession hit in 2008, my income plummeted, my stocks crashed and my properties were worth a fraction of what I’d paid for them. All I had to show for five years of working non-stop was heartbreaking experience, maturity and perspective.

– Losing a loved one to cancer: Shortly after the real estate market crashed, my boyfriend was diagnosed with Stage 4 cancer. The next year, of picking between my job and being at the hospital for treatment was one of the toughest things I’ve ever gone through, though there were so many moments of happiness, gratitude and simply BEING in the moment. After he passed, it showed me how precious life really is, and I vowed to live more fully in his memory.

– Leaving My Career: 8 years ago, I was in a coveted VP of sales position, running the most profitable division of a Fortune 1000 company. On paper, my life looked incredible, but I knew that I was meant for something different. Entrepreneurship and finally, working hard to build my own legacy was calling me. While few understood why I was leaving my career at its height, I was willing to accept the temporary judgement of others for the long-term happiness I knew I was meant to create.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
As the Founder + CEO of the Pitch Club, a for women, by women company, I have worked with hundreds of female entrepreneurs to increase their credibility, visibility and profitability in business. My clients have been featured in countless publications, from magazines including Forbes, the Wall Street Journal, Entrepreneur Magazine + Martha Stewart to popular digital publications such as Authority Magazine, Birdie, Medium and Buzzfeed.

I also founded a publishing house, Pitch Club Publishing, which has co-created 19 female best-selling authors and counting. Additionally, Podcast Camp, my podcast creation + launch program, has helped launch more than a dozen top-ranked, New + Noteworthy podcasts with hundreds of thousands of downloads.

Prior to becoming an entrepreneur, I spent 13 years in Corporate America leading sales and marketing teams. Today, I’m a frequent speaker on online business strategy, creating credibility + visibility, productivity and personal optimization. As a sought-after media source, my tips have been featured in NBC News, ABC News, BIZ TV and publications including Forbes, Reader’s Digest, Women’s Health, US News and World Report and more.

I’m passionate about educating + empowering female entrepreneurs to be seen, heard and valued as an expert in their field – and I’d love to help you too!


How to be recognized as an expert in your field, increase your credibility and finally get paid what you’re worth without another certification, rebrand or figuring it all out on your own!

What if you could be seen as the Go-To Expert in your space, be paid your value, receive inside strategies and support (from experts at the top of their game) and achieve your five years business goals in the next 12 months…..without having to figure it out on your own or spend tens of thousands on marketing, PR or paid ads? Are you ready to unleash your expertise and put a megaphone to your message?

I’m obsessed with helping you be seen as the sought after expert you are meant to be and I’ve crafted offerings just for you that are the fastest way to increase your credibility, visibility and profitability. There’s no time like now to create massive impact and bring your business dreams to life! Let’s go!!

The Pitch Club Inner Circle: You love working for yourself not by yourself. You’re craving the support, accountability, and sisterhood of other driven women. You light up when you tap into the collective genius of like-minded, like-motivated boss babes.

The Pitch Club Collective: You know you have value to share, but you feel there are so MANY skills you have to master before you can get your message out – in a BIG way. You’re ready to learn the tactics + strategies to put a megaphone to your message.

Weekend @ The Pitch Club: You’re ready to deep-dive into your niche, market your unique expertise, and monetize your message. My live event is designed to rocket your belief in yourself and your business.

What do you like and dislike about the city?
Dislikes: Close mindedness, giving up, focusing on the negative, competition instead of collaboration.

Likes: Personal Growth, Travel, Generosity, Collaboration, Reading, Writing, Photography, Podcasting, Discovering Your Genius, Ballroom Dance, Yoga, Pilates + movement, great vegan food.

Contact Info:

Image Credits
Emily Kim Photo

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