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Inspiring Conversations with Tim Pruesener of iCatch Group

Today we’d like to introduce you to Tim Pruesener.

Hi Tim, please kick things off for us with an introduction to yourself and your story.
iCatch was created in 2014. My business partner Chris and I founded iCatch after we received our Master’s Degrees in business and marketing. We specialized on online marketing, web design and development. We worked our way up starting with small projects and reinvesting our profits to onboard the best designers, developers and creative marketing brains we could find. Through much dedication to philanthropy and collaboration with non-profits we got the attention of other businesses, built our reputation through word of mouth and scaled our agency up to where we are now. We build an IDX platform for realtors, are the number one provider of online marketing for solar companies in the area, and work with many other customers throughout the different industries.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The number one challenge was creating custom sites and marketing campaigns with a limited budget. You just don’t have enough trust to get a 100k retainer when your agency is small and you don’t have the previous clients to show for. The only way to get way up there is to deliver on budget, on time and outperform expectations even if that meant eating our profits for a long time just to show what we can do.

Appreciate you sharing that. What should we know about iCatch Group?
iCatch puts a lot of effort into non-profit work and giving back to the community. Besides working with many non-profits our employees allocate a significant amount of time helping with building the community we work in, which includes helping the homeless population, improving streets, safety, etc. In business, everything we do is based on market research and competitive analysis, which is the most important part of every move in marketing. 99% of agencies will skip this step and go right into placing ads or building a website. For us, it doesn’t matter if we build your site, run your marketing, select the right imagery or just try to decide on a font for your website. – we will base that on market research. This way, we hit the ground running while other agencies burn their customer’s cash by “testing the market”.

Potential customers often think that this makes us expensive, but it is quite the opposite. From the get-go, we understand which marketing channels will be successful, how much effort we have to put into beating competitors and what our exact set of specifications for a web project will be. This helps us to work at budget and we do work with ANY budget.

Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
Be honest to yourself and never try to go the convenient route. If you have to scrap a year’s worth of work and redo everything to be better then do it. We have done it. It will pay off. Most business that fail do so because they believe in “but this is how it’s always been done”, “changing this now would mean we realize losses”, “we don’t have the time / budget / etc.”

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