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Inspiring Conversations with Vesela Deterline of Tullevess

Today we’d like to introduce you to Vesela Deterline.

Vesela, we appreciate you taking the time to share your story with us today. Where does your story begin?
I am originally from Bulgaria – a small country in Eastern Europe.

After my first year, I tried to find a job, it was unsuccessful. At that time my husband was in the military so we were expecting to move every couple of years. I wanted something that will give me the freedom to move without starting from the beginning every time.
After a thorough research, I created an online made to order customer tulle clothing store.

Never sewn before I needed help, so luckily my husband, being supportive as always. Found SDCE (San Diego Continuing Education) and they were offering just what I needed Sewing Fundamentals and entrepreneur classes.

Fast-forward, 3 years I can’t be happier with the results of the shop. We are growing and more and more customers find us for their perfect customer made tulle garments.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
As a “bootstrapped” entrepreneur I was learning on the way. Everything was an experiment to see if it works. If I say we never had challenges it would be a lie.

The idea of being in charge of your own time is appealing, especially when you need a time off.

But no one tells you that starting a business by yourself it’s all you, doing everything by yourself. Suddenly you are doing the job for 3, 5 even 10 people. From the creating of the product to the shipping and marketing.

This has been one of the biggest struggles for me. Very soon I realized I needed help completing the orders, managing the social media and more.

Thanks – so what else should our readers know about Tullevess?
Tullevess is a custom Made to order tulle gowns ecommerce. We create simple to extraordinary gowns and skirts, combining layers of tulle mixed with various elegant fabrics to compliment any size or shape. We are passionate about creating designs that allow everyone to experience elegance, beauty and empowerment. With every garment our customers receive a handmade envelope with carefully crafted care instructions for their beautiful outfit with a personal note form the person who created it.

Because we believe you should “Care for your clothes like the good friends they are!”

We know and understand the big fight with pollution and that the fashion industry is the number one reason.

Even though our garments are made from 100 % polyester we do have our ways of helping the environment.

✓•The dresses and skirts are made custom built per order, with 0% waste.

✓•We do encourage our customers to pass on or repurpose their garments instead of throwing them away (which we doubt they do).

✓•The packaging is very important for us!

By important we do not mean beautiful. The beautiful part is after you open it.

Compostable packaging is made from a number of renewable plant-based materials and/or bio-polymers. The product breaks down in home compost within 180 days and 90 days in commercial composting conditions.

Reusable! The bag has a built-in second use.

Every day we are in search for new ways to improve our customer service and reduce our carbon footprint

Any big plans?
We would love to be able to complete more of our customers’ orders. With every new day more people find about us so now we are on a search for handy inspired sewists who can take on the load. Hopefully this will happen in the near future so we can surprise our customers with more new models for their choice.

Contact Info:



Image Credits:

Elena Embre Remi Wray Isabella Escobedo Julia Schulenina Leizl Totaram

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