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Life and Work with Alicia Percy

Today we’d like to introduce you to Alicia Percy.

Alicia, can you briefly walk us through your story – how you started and how you got to where you are today.
I never thought I’d ever get into the beauty industry growing up. I wanted to be like a journalist or something so I attended a community college right after high school. But instead of studying or if I couldn’t find a parking spot (lol), I would be digging around the kitchen to see if we had “ingredients”, so I could follow a YouTube video on how to turn myself into a zombie.

My interest in makeup grew with the YouTube community, but being a YouTuber wasn’t my cup of tea.

So, I stopped attending my classes (sorry mom and dad) and I looked into beauty school. I signed up to start at Bellus Academy in Fall 2012 and that’s that!

Now, I focus primarily on hair, makeup is fun but I learned I loved to do hair. And what mostly turned me on to it, was that it all made sense to me, like I was meant to do it.

I starting assisting at Salon Bordeaux in 2014. I am so so so grateful for this place.

I found myself here but more importantly, I found my people here, it’s so important to be surrounded by people who think like you and that motivates you to be better. We have a lot of fun but we also help each other and work really hard.

Now, I’m pretty busy behind the chair and I spend a lot of my time studying other hair techniques and taking classes from some of my Instagram Mentors (who don’t know they’re my mentors). I feel lucky to have met some very important people in the beauty industry this past year. And I’m very excited to see what the future holds.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I feel as though my journey to beauty school and starting my career and then building up my clientele has been the easiest part.

The hardest part I think had to do with me. I didn’t know what I wanted out of the industry at all or I wasn’t confindent enough to stand up for my work or to be myself. I didn’t want to say my dreams out loud because I didn’t believe in myself or I didn’t think it was realistic for me. I think having the right people around me is what helped dig me out of that funk. We support each other, inspire one another and mostly we talk about our goals all the time.

I think that’s my advice if you’re just starting- talk about your dreams a lot and surround yourself with people who will build you up. I think if I didn’t have any like minded people around me, my job would just feel like a regular job, and I wouldn’t think big things are possible. Another thing that helps (which is not very related but I do it and I think it really does help with organizing your mind) is to write everything down in a planner or journal and look at it every day. Write your goals, the steps you want to take to get there, places you want to go and things you want to buy, whatever and look at it every day. Motivate yourself and working hard will feel very natural.

Please tell us about Alicia Layne Hair.
I specialize in custom color and haircuts.

Most of my clients ask for a “vacation hair”, which I describe as “perfectly sunkissed hair that looks like you were on a vacation on a boat for the whole summer”.

I love to make hair look as though the sun highlighted it.

I’m most proud of my relationships with my clients. I’m able, to be honest with them, it’s important that we can be comfortable and talk about what will look good and what will not look good. I strive to give the client what she wants but spin it so that I know she will look really good after.

I love how happy people get in my chair and I love their strut out the door and down the street when they’re feeling themselves after an appointment!

What advice would you give to someone at the start of her career?
I think the most important is to know that you’re in charge of yourself, no one is going to work hard for you. So if you need to stay late or work in on a day off, you should do it.

Find your people, a good group of motivated people that will inspire you to keep going.

Write your dreams ideas and goals down somewhere you can see to remind you why you’re doing what you’re doing.

And always look your best because you never know who you’re going to meet in a day.

The last and hardest thing would be to love yourself because if you don’t, who are you really doing all this hard work for?!

Contact Info:

  • Address: 3393 Adams Ave
    SD CA 92116
  • Website:
  • Phone: 619-282-6100
  • Email:
  • Instagram: @alicialaynehair

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. Marissa

    July 9, 2018 at 7:38 pm

    I love Alicia! Her talent, personality, and strive to make you look beautiful is what keeps me going back! She’s more like a friend than a hairstylist! Salon Bordeaux is like one of my second homes! 😄

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