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Life and Work with Ashley Schamu

Today we’d like to introduce you to Ashley Schamu.

Thanks for sharing your story with us Ashley. So, let’s start at the beginning and we can move on from there.
It all started with a fitness challenge at work. One that I wasn’t even planning on doing at the time but it required teams and my co-worker was in need of a partner. Little did I know, that challenge would change everything for me.

This challenge was based on the team that lost the most combined body fat %. I had always been into fitness and thought I was eating healthy (didn’t eat fast food, avoided ice cream, cookies, and candy) but I was definitely wrong. After years of cardio and lifting weights, I still wasn’t seeing a change in my body.

Enter in this fitness challenge. While I had the exercise portion down, I knew it was time to look at what I was eating if I really wanted to see a change. My coach at the time introduced me to “macros” and the importance of getting the right amount of fat, carbs, and protein in your diet on top of eating healthy foods.

Once I made this change to my diet, I finally saw that change in my body I had been looking for all along. I ended up losing close to 25 pounds. Through this journey, I stumbled upon the world of bodybuilding. I have never been a team sport type of girl but had a passion for working out and the gym. Bodybuilding was finally a sport I felt as though I could excel at and thus set out to do my first competition.

That was back in 2015. I did my first bikini competition in summer 2016 and have competed every year since, stepping on my first national stage last summer. Over these years I found myself becoming more and more passionate about fitness and nutrition. So much so that I took a complete career change in 2017. While I did love what I was doing, it was no longer my passion. So, I took a chance and after seven years of working in sports, I left and started working for a functional medicine doctor’s office just to get my career in health started.

Through my own experience, I had learned how there is so much more to fitness than just working out. While I knew I could become a personal trainer, I knew there had to be something else out there for me but wasn’t quite sure what that was until I stumbled upon a job posting for a health coach. It said the requirements were a certification from the Institute for Integrative Nutrition (IIN) and that was when it clicked. This certification went beyond nutrition, it taught you about being a health coach because every aspect of one’s life is affected by our health.

I knew this was what I was now meant to do. I wanted to work with clients on the whole picture of their health – from their fitness to their nutrition and everything in between and how that plays a role in their job, relationships, mood, and everyday life.

I finished my personal training certification in the fall of 2017 and completed my nutrition certification through IIN in the spring of 2018. Following this, I started my company, ASpire4Results, Health & Fitness Coaching. I currently work with online clients but am looking to expand to in-person clients within the next couple of years.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I don’t think a journey is a journey without obstacles and challenges. It is those struggles that make you a stronger person and often times a challenge is what leads a person to grow. Working in sports was comfortable for me. I was good at my job and in a position to move up in the company I was with. But I knew in my heart that I wasn’t happy doing that anymore. However, finding a new job in a different career was scary and not easy to do. It meant taking a big risk and a pay cut. I had to start from scratch in a sense, searching for jobs online, going for interviews, trying to stand out in other ways since I didn’t have the experience in the field yet.

I wanted to throw in the towel and give up numerous times but that fire inside of me was still lit and every time I wanted to quit, I just reminded myself that if this wasn’t the path I was supposed to be on then that fire wouldn’t still be lit. There are days now when I feel like I have gotten through the hardest struggles and then there are days where I feel like I’m still in the thick of it all but I think this is just a reminder that the challenges never end for anyone. They are part of life’s journey and without them, we would never learn and grow.

My advice to any young women just beginning their journey is to keep as open a mind as possible and to also trust that fire inside of you. Let that be your guide and know that it will change from time to time or there might be an obstacle/challenge that pops up on the way but that doesn’t mean you are going the wrong way, it just means this is another part of your journey and a chance for you to grow.

So, as you know, we’re impressed with ASpire4Results – tell our readers more, for example, what you’re most proud of and what sets you apart from others.
I am a certified health & fitness coach. I specialize in custom nutrition and fitness programs tailored to the client’s specific goals. But with each of my clients, I try to work with them on the whole picture of their health and give them tools they can use to not just achieve their goals but tools they can use to improve their overall quality of life. I want them to be able to make changes that last a lifetime and not just a few weeks or months.

I do not use a cookie cutter plan; I customize each program for that individual and work with the client on their wants and needs and goals. If something is working, we work together to tweak things until it is. My goal is to teach you the tools you need to live your best life, whatever that looks like for you.

Often it feels as if the media, by and large, is only focused on the obstacles faced by women, but we feel it’s important to also look for the opportunities. In your view, are there opportunities that you see that women are particularly well positioned for?
I like to believe women today have every opportunity imaginable. I don’t think there is one opportunity that is better positioned for a man vs. another opportunity that is better positioned for a woman. We are all human and all equal. So, if there is an opportunity out there anyone should be able to go after it if that is what their heart desires.

It is my hope that the world will continue to change and go towards this path. I don’t think we should see each other and man or women but as human beings who are all capable of doing amazing things, working together to make this world a better place for all.


  • Online Nutrition Coaching – $75 per month
  • Online Training Coaching – $75 per month
  • Online Nutrition + Training Coaching – $125 per month

Contact Info:

Image Credit:
Matthew Davis

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