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Life and Work with Cara Cassibry

Today we’d like to introduce you to Cara Cassibry.

Cara, can you briefly walk us through your story – how you started and how you got to where you are today.
I have always had a passion for hair, starting with back in the day when I was 17 and bleaching all of my friend’s hair in the bathroom sinks, mind you, this was BEFORE Cosmo school and before I had any idea what I was really doing. Let’s just say I’m MUCH better at hair now! 😉

Cosmo school was 1,600 long hours, but that also included so many fun moments with friends that I will never forget. State board was perhaps the most stressful day of my life; passing that, is something I am very proud of. “Assisting” is how I got my first real start, and something I very much recommend to any beginning hairstylist, I learned SO much. From there, it was a lot of practice and waiting to build up my clientele. I practiced new techniques on friends and would try to master them before offering them in the salon. I used social media to showcase my work and had a referral program which I offered to my clients. It definitely took time, but hard work pays off. I started off in a very large salon, but after 4 years decided to make the switch to something smaller, quieter and homier. I have loved both salons, just different vibes. I rent a booth and make my own schedule, which is perfect for me because I have 2 kids.

Has it been a smooth road?
I would highly recommend “assistant-ing” or shadowing a hairstylist you admire when you first start out. Consultation is key. Make sure you and your client are on the same page. Have them save pictures on their phone of their “Hair Goals.”

Use Instagram and YouTube as learning tools. There are tons of videos, and now they even “live Instagram stories,” where you can actually see amazing hair-artists as they work. Als,o a great way to learn about new products and techniques. Don’t ever stop learning. Keep up the hair trends.

If you mess up, own it. Fix it for free. If you aren’t happy with your work, spend the extra hour changing it before they leave or have them come back later, free of charge.

There is a ton of competition in the hair industry. Try to compete with who you were yesterday as oppose to competing with everyone else who you think may be better than you on Instagram.

Remember it takes TIME to build a FULL clientele, just remember to promote yourself as much as possible and make sure you have the great work to back you up!

And lastly, doing hair for cheap (or free) when you are trying out something new or not yet confident in, is fine. But don’t get stuck doing it forever, know your worth.

So, as you know, we’re impressed with your business – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
I do color, highlights, hair cutting, extensions, keratin treatments and I specialize in color corrections, balayage and blondes.

Often it feels as if the media, by and large, is only focused on the obstacles faced by women, but we feel it’s important to also look for the opportunities. In your view, are there opportunities that you see that women are particularly well positioned for?
I was talking to my 7-yr. old son earlier about “Women’s Opportunities.” His response? “A girl can do anything a boy can do.” I can’t really say it much better than that.

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Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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