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Life and Work with Diva Lomas

Today we’d like to introduce you to Diva Lomas.

Thanks for sharing your story with us Diva. So, let’s start at the beginning and we can move on from there.
Well, let’s start off with the fact that my given name is Diva. Can you picture the reaction when I meet someone for the first time, stick out my hand and say “Hi, my name’s Diva?” The reactions are many, but often they aren’t positive. I used to hate my name as people would always make fun of me. It was a really big issue growing up and for many years I actually went by my middle Carolina. Hiding from myself became a theme in my life, which was easy to do growing up in a traditional Mexican culture. But I always felt like there was something more there for me, and so one day, I decided to dig into my issues and start writing about them. After 12 years in Mexico City, I moved back to La Baja, began blogging, and finally owned my given name Diva with confidence.

In that process, I discovered I wasn’t alone and that many other women were also doubting themselves constantly, experiencing low self-esteem, and always listening to their nagging inner critic. When I would write about my issues through the lens of fashion and beauty, I turned to my readers for support. They have always been like a mirror for me, and as I pursued the best version of myself and wrote about it, they were similarly working to become the best versions of themselves; I saw that we are in this together.

Has it been a smooth road?
Has it been a smooth road? Absolutely not. When I first started blogging, no one in Mexico knew what a blog was outside of Mexico City. People were used to traditional media, so when I appeared on the scene as a media persona it was tough at first to break through. But I didn’t allow the lack of reception to guide me; I kept looking forward and producing content that was authentically me. I knew, however, that more would be required than simply producing content, so I began educating women in the Baja about non-traditional media and communications channels. I started networking with like-minded female bloggers and ran workshops in the region. The response was incredible and it spread like wildfire. More and more businesses were seeing the value in non-traditional media and were looking to me as an expert in the field.

It wasn’t an easy start, but this is my greatest advice for young women: never give up your essence. Always be who you are, whether you have one follower or ten thousand. Be grateful for each and every follower you have and understand that engagement is far more important (and satisfying) as a blogger as this will keep you true to who you are and will lead you to your breakthrough.

So, as you know, we’re impressed with YO DIVA – tell our readers more, for example, what you’re most proud of and what sets you apart from others.
I am a blogger and a communications consultant, mostly in the fields of fashion and beauty. In these roles, I get to help and inspire women individually and also support brands with communications strategies and campaigns particularly around marketing through alternative media. My passion in life is writing and I feel very fortunate that I get to do this as a living.

I think one thing I’m really well known for is collaboration, and it’s what I’m extremely proud of. The fields of fashion, beauty, and social media can be very competitive and sometimes emerging and established professionals alike refuse to work together. I take a different approach. I believe that we can all succeed and I see the nuisances in what everyone brings and some of my most successful projects have been collaborations between brands and bloggers that otherwise would never have worked together. It brings me so much joy, particularly when it’s women building each other up!

Who have you been inspired by?
Frida Kahlo has always been a huge inspiration because she was always unapologetically herself. More currently, I’m inspired by my favorite blogger Brittany Braxton because she’s a supermom who has a spirit that never gives up. It doesn’t hurt that people tell me we look alike 😉 And of course, my mother who is a very impressive woman who has always inspired me with her creative and communication skills from day one.


  • I host Group Blogger Workshops (for bloggers, influencers, female entrepreneurs) – under $100, contact me for more info

Contact Info:

Image Credit:
Daniel Muñoz (@daniel.munoz89)

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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