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Life and Work with Greta Sloan

Today we’d like to introduce you to Greta Sloan.

Greta, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I always loved photography even at a young age. I remember as a kid filling up a bathtub full of fruit and using my mom’s camera to take pictures of it (I thought it was artsy at the time!) I took photography in high school then got a job as a sales photographer at Sea World. After I earned my bachelor’s degree in psychology, I began working with kids as a special education assistant. I always liked taking photos for fun. and enjoyed going to odd places like The Salton Sea and Salvation Mountain for photos. My boss saw some of my photos and had me take pictures of some of the kid’s events at school. I found that I really loved doing that! Nature photography was cool but taking pictures of kids and their families was something I liked even more. I began taking family photos for friends of mine and by word of mouth, I slowly started to build up a little business.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I am definitely still learning the business. There are many seasoned photographers that I look up to, some that give great advice and are helpful, and some that are not so helpful and will put down your work. My advice is not to listen to them and stay positive. Keep practicing, see what works for you. If a photo is not perfectly centered you shouldn’t be too hard on yourself, a family will likely not worry about the little things and there is no sense in deleting a photo they may treasure just because it isn’t “perfect”.

If you are starting out I would recommend taking photos for families and friends first or offering TFP (trade for pictures) to new models for headshots. It is important to build a good portfolio before you really start getting out there and into the business.

Please tell us about Greta Sloan Photography.
I love doing family photos the most and I think that is where my work really shines, especially candid/non-posed photos. Those candid photos always turn out the best in my opinion! That is usually twenty minutes into the session where the family/kids are comfortable with me and get to goof off and have fun. Through the years of taking several candid photos of kids on field trips and school events, I really love taking lifestyle type photos of families. Examples are parents playing with a new baby, a child running through the ocean at the beach, those are the moments I love to capture!

I also really enjoy engagement shoots and getting those dramatic and romantic shots but also the photos where the couple is goofing around. It means so much when families print out my photos and hang them on their walls or use them for their family albums! I love that I have helped to create memories for them.

After years of practice, I have been able to capture those fun action shots and special moments, so that is something I am really proud of.

In addition, I think that working with kids has really helped with knowing what works for children and making the shoot fun for them!

Who have you been inspired by?
There is this amazing photographer I discovered on Instagram named Rosie Hardy. @georgiarosehardy. She is absolutely incredible and has inspired me so much artistically. She is definitely #goals. I am also very inspired by Annie Leibovitz photography. She defied a lot of the photography “rules” and stayed true to herself which is so important to me.

In my personal life, I have always been inspired by my mother Paula who is my biggest cheerleader and is always encouraging me.


  • $150 for 1-hour sessions including 50-60 edited images

Contact Info:

Image Credit:

Amber Fernandez, Lexi Keller, Amanda McClellan

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