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Life and Work with Hailey Knott

Today we’d like to introduce you to Hailey Knott.

Thanks for sharing your story with us Hailey. So, let’s start at the beginning and we can move on from there.
I can remember selling things from a very young age. I lived in a suburb, and during the summer I used to set up lemonade or little snack stands for the neighborhood to purchase. No one ever did except for my parents, but I remember always being very money-motivated and persuasive.

In school, I played sports for a long time. I thought I was going to be a professional basketball player (Lol! I’m 5’2″) or a professional soccer player (Lol, I hate running more than anything) but in 4th grade, I was diagnosed with optic glioma. A benign tumor on my optic nerve in my right eye. I had to take a year off from sports, and when I went back, I was rusty. I was weaker and slower due to my treatments, and I started to realize that sports were not going to be my future. I was bored, frankly, not being able to play sports during my treatments, and I auditioned for my first play in 5th grade. I loved it immediately and found out I was actually pretty good. I did theatre all through middle school, high school, and got accepted into San Diego State University’s growing acting program in 2012. I graduated and moved from the San Francisco Bay Area down to San Diego in August of 2012.

The first couple of years in college, it was hard for me to feel like I was reaching my full potential in acting. Auditions gave me anxiety and I wasn’t enjoying my classes. What I did enjoy, however, was helping my friends on the improv team spread the word about their shows, help the Arts Alive group on campus promote our events to and reach non-arts related students, and give advice to my other theatre friends on how to market themselves. I soon shifted my degree from Acting to Management of the Arts. I fell in love with my event planning and marketing and producing the art classes, graduated knowing that I wanted to help talented people achieve their dreams.

I worked retail all through college and after graduation. Luckily, one of my best friends was working at a startup biotech company in PB, and they needed a new Social Media manager. I accepted the position and started working for an industry I knew nothing about. It was a little intimidating at first, but luckily, I had a pretty clean slate when I came on. Our Instagram had 300 followers, and our Facebook had around 1,000 likes. They didn’t have a voice, and sales were low.

After a couple months of research and really diving into our market, I started to realize that marketing is really similar to the more-than-a-decade-long theatre training I was privileged enough to have in my life. I was putting myself in different people’s shoes, I was thinking about things from different perspectives, and I was listening to people rather than waiting to give a response. Once I was comfortable enough, I started to develop the voice and entire brand of the company. Since I started in my position, our social media followings have grown to over 50,000 collectively, with 30,000+ followers on Facebook and 7,500+ followers on Instagram alone. Facebook success was achieved with moderate ad spend, and Instagram is my baby — I’ve grown that completely organically and through my Blogger and Influencer Outreach program.

I’m very proud of all of the work I’ve done for my company and the lessons I’ve learned. I’ve been in social media 24/7 for the past more than 2 years, and I’m able to see trends and changes and optimize accordingly. I’m starting to share this useful information on my website.

There, I share helpful social media marketing tips for potential influencers and marketers hoping to further their brand and themselves via social media. I love reaching into different markets and am always up for a challenge, so please contact me if you would like a consultation!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road. Working at a startup, there are a lot of unknowns, especially in the beginning. I was a contractor for a time and was getting paid less than minimum wage for my time. I knew I deserved more but I needed to prove myself.

My advice is, never stop learning. Always work harder. And if you’re like me, don’t be afraid of the million ideas and thoughts that race through your head all day. That is your creativity begging to come out! Find what you like and share it with the world. Because your story is valid!

Please tell us about To the Moon Branding Co.
I’m known for my extremely creative ways to approach marketing for different brands. For instance, I work for the fastest growing biotech company in San Diego, and my most successful campaign is our products floating on flamingo drink floaties in the ocean. Not relevant to our product, but super fun and very visual and appealing to our audience.

It’s that out-of-the-box and gut-feeling marketing that I thrive on.

Are there any apps, books, podcasts or other resources that you’ve benefited from using?
I read marketing blogs ALL. THE. TIME. also, I’m not afraid to say that I get a lot of my inspiration from creative brands like Pura Vida Bracelets, Showpo, Lululemon, Forever21, American Eagle, and PINK.

As far as books, do yourself a favor and read We Should All Be Feminists, the written-out version of Chimamanda Ngozi Adichie’s TedTalk with the same title.

Pricing:

  • $15 for 30 minute consultation
  • $15 for Customized Media Kit
  • $20 for 30 minute consultation + Media Kit

Contact Info:


Image Credit:

Mock Media Kit created for @ourtravelpassport

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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