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Life and Work with Kimm DiCato

Today we’d like to introduce you to Kimm DiCato.

Thanks for sharing your story with us Kimm. So, let’s start at the beginning and we can move on from there.
I suppose my makeup story really begins on the stage back in my days as a performer in high school. I loved the process of putting on my makeup before a show. It wasn’t until I took a Makeup For the Stage course while studying theater in college, that I found my true passion for makeup was actually in applying it on someone other than myself! It was time to get serious about building my skill set and I found a makeup school that was perfectly in line with how I felt, it literally had “for those serious about makeup” as the tagline.

I attended Empire Academy of Makeup in 2006 and that is when my path moved from theater to beauty makeup, specifically Bridal and Print. After completing my courses at the academy, I landed a coveted position with MAC cosmetics. In search of even more knowledge and obtaining a license, I attended Bellus Academy for Esthetics in 2008. I would say that the combination of my formal training and working for brands such as Charlotte Tilbury, Senna, MAC and NARS over the years have given me a keen eye and a unique style that I have become known for.

In 2012, I was invited back to my old makeup academy as an instructor. The teaching bug bit me hard. I loved everything about being a teacher for the 3 years I did it and I now try to incorporate a little education into all of my bookings as well as cleared room in my schedule to do more lessons.

Nowadays, when I’m not working with brides and private clients, I am on set doing photoshoots for everything from editorials to e-commerce.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Ha! I don’t think anyone who has decided to make a living doing something creative would ever say its a smooth road. I totally understand that being a makeup artist has become trendy and it looks like nothing but fun and glamour. Well, the one thing I say to anyone who tells me they want to be a makeup artist is that they should only pursue it if they really feel like they wouldn’t be happy doing anything else. It isn’t easy and it certainly isn’t glamorous, it is hard work and it takes a lot of sacrifices. I struggled for years while building my clientele and working on continuously improving my skills, this is not a business where it is even possible to be an overnight success. And even once you start to get some kind of stability (which for a creative business is a huge thing!) you can not rest. You must always be working to better yourself and your business. The hardest thing I’ve had to learn along the way is that as much as I’d like to think of myself as an artist, I must also focus on being a badass businesswoman! The business side is just as important as the artistry.

So, as you know, we’re impressed with Kimm DiCato makeup artistry – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
I specialize in both bridal and print work. I get asked all the time which is my favorite the bridal or the print work but that is like picking a favorite child for me!

I’m best known for my sexy yet subtle, feminine and flattering style. I believe that makeup is best when used to enhance a woman’s natural beauty instead of masking it.

I am beyond proud that my work has been published in numerous magazines, graced the windows and displays of stores and the lookbooks of fashion retailers. My experience in the print world is a huge asset to me when working with my private clients as I have honed my skills over the years to see what the camera sees and have the ability to create makeups that look great in person and translate beautifully in pictures.

My biggest accomplishment in my eyes though is all the happy brides that I have had the honor of doing makeup for on their wedding day. The trust and faith they put in me is not something I take lightly and it warms my heart to think of all of those beautiful brides and their bridal parties that I have had the pleasure of working with over the years.

Are there any apps, books, podcasts or other resources that you’ve benefited from using?
I have found a wonderful resource on Facebook of all places, lol! The Facebook groups Glossible, Glossible Pro and Glossible Weddings have been a wonderful community for me. They are comprised of both makeup pros as well as makeup lovers and enthusiasts in Glossible, working makeup artists only in Glossible Pro where it focuses on the business side of this career and Glossible Weddings is specifically for bridal makeup artists. These groups give incredible insight and inspiration.

I also love to support other artists here in San Diego so I am definitely a big fan of Instagram because it is such a wonderful tool to find and connect with talented and creative folks doing their thing locally. This is actually how I found my current favorite Blog called Stuck With Pins by a local San Diego photographer, artist and creative soul named Corrinne Alexandra.

I’m not the most tech savvy as I’m sure you can tell, I stick with the basics… Facebook and Instagram lol!
Books, on the other hand, I LOVE! I collect every book I can buy, greats books such as Kevyn Aucoin, Lisa Eldridge, Francois Nars, Rae Morris and so many more.


  • Bride $150
  • Bridal Party $85
  • Special Occasion $95
  • Makeup Lessons $95 per hour

Contact Info:

Image Credit:
Melissa Wenger Photography, Pedro Gutierrez, Edward Honaker, Leo Cabal, Mattie Taylor

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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