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Life and Work with Lauren Beckman

Today we’d like to introduce you to Lauren Beckman.

Lauren, can you briefly walk us through your story – how you started and how you got to where you are today.
After graduating from The Fashion Insitute of Design and Merchandising, I was introduced to the thrill of working backstage at fashion shows. After watching the hair/makeup artists work, I knew I wanted to work in the beauty industry. This leads me to attend Bellus Academy. I started off thinking I would love doing hair but ended up falling in love with makeup. From the thrill of doing models makeup for a runway to the challenges of film/special fx makeup to the joys of seeing a bride light up and feel her best on her big day, makeup has always kept me on my toes.

Has it been a smooth road?
Attempting to build a career in the makeup industry is not easy. It is difficult to make a name for yourself, in fact, I still struggle with this all the time. I started with hardly any clients and a following on my makeup social media account of around 900 people. I now have a steady amount of clients, over 70,000 followers and have even seen my work tattooed on people. It’s important to be confident, remain persistent and keep practicing!

So, as you know, we’re impressed with your business – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
I work as a freelance makeup artist, which means I have a very unpredictable schedule. One day, I am working on set for a film, the next I could be working on a photo shoot and later I could be making a bride feel beautiful on her big day. Although I specialize in special fx and body painting, I enjoy doing all types of makeup. I also create looks on myself for my social media accounts which have sparked a decent following and have gained me recognition from various publications and companies such as Marie Claire, People magazine, Cosmopolitan, MTV and have had my work featured on websites such as Reddit, Pinterest, and the chive. I have also been given to opportunity to work with brands such as Kat Von D Beauty and Mehron makeup, been invited to exclusive beauty events, met and been acknowledged by talented award-winning makeup artists in the industry, as well as getting the opportunity to have one of my makeup looks on the packaging of a makeup product line. Aside from all of the great opportunities that makeup has given me, one of the most rewarding parts of this career is all of the wonderful people I get to meet and work with. Doing a clients makeup and seeing them look and feel beautiful and more confident is extremely rewarding.

There’s a wealth of academic research that suggests that lack of mentors and networking opportunities for women has materially affected the number of women in leadership roles. Smart organizations and industry leaders are working to change this, but in the meantime, do you have any advice for finding a mentor and building a network?
I have never had a mentor, but I have always paid close attention to other artists in the industry. I attend many makeup trade shows and sit into as many makeup demos as I can. Everyone can teach you something and it’s important to always be open to new techniques and new ideas.

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Lauren Beckman

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