Today we’d like to introduce you to The Tasty Babe.
Thanks for sharing your story with us The Tasty Babe. So, let’s start at the beginning and we can move on from there.
To be totally honest, The Tasty Babe (@thetastybabe on Instagram) started out of boredom. I was at a job I didn’t love and was still acclimating to living in San Diego again after spending some time in NYC, so I needed a distraction. I’ve always loved food, traveling, and exploring so a food Instagram was a natural choice.
I’ve been a marketing professional for the last six years working for companies in the hospitality, tech, and music spaces, so I took The Tasty Babe as an opportunity to practice what I preach. It started off as a simple case study – how long does it take to organically gain 1,000 followers. No pods, no advertising, no #followfridays. I don’t have anything against those practices, but I wanted this to be as bare bones as possible. I had this idea that when I reached that number, the experiment would be over and I’d move onto something else. I never expected that I would keep with it.
When I first started, I focused solely on food photography and it wasn’t until about six months in that I started to share a glimpse of who’s behind the camera. I’ve always been a super private person and have never been one to over share, so The Tasty Babe is essentially an “anonymous” brand. I don’t share my name or personal life, I’m just The Tasty Babe documenting the food, beer, and adventures that I enjoy.
In a digital world that’s so loud and nonstop, it was important for me to have a “private” space. It’s funny because when my followers see me in public, whether I’m in line buying beer at a concert or on an ice cream run at the grocery store it’s always “it’s The Tasty Babe!” It gives me the choice to share who I am, and that’s something I’ve worked hard to maintain. I’d rather get to know you in real life over a meal or beers instead of online.
@TheTastyBabe proved to be so much more than just a case study and source of distraction. I’ve fostered an amazing community of likeminded individuals who share a common love of food, beer, and exploration. It’s become my go-to creative outlet where I’ve met so many interesting people, partnered with some of my favorite restaurants, and have had fun food-related experiences come my way.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It’s been easy because I started with no defined expectations; I still don’t have any expectations. The Tasty Babe is just a fun way for me to document my love for food, beer, and travel and it’s a pleasant surprise that people enjoy what I do and want to be a part of it. If anything, I wish I had started it sooner especially when I lived in NYC because the food scene is unparalleled.
My advice for young women is to just try it – whatever you want to do, just try it and see how it goes. More often than not, you’ll be surprised by the outcome.
Please tell us about The Tasty Babe.
The Tasty Babe is a collection of food, beer, and travel moments from San Diego and other major U.S. cities.
In addition to documenting my food adventures, I collaborate and consult with like-minded local restaurants.
I’m proud of what The Tasty Babe has become because it truly started as a distraction and it has grown into so much more. I’ve created a space with a distinct vibe that inspires people to eat more, drink more, and explore more. I only share places I truly love and enjoy, so it makes my day when people message me saying they went to a restaurant I posted about and loved it.
Are there any apps, books, podcasts or other resources that you’ve benefited from using?
Life is always better when I’m surrounded by music, books, and my bible – Bon Appétit. My music taste really depends on the vibe I’m going for, but my roots are in 90’s alternative and grunge. Fun Fact: The best concert I ever went to was Temple of the Dog at Madison Square Garden. I may or may not have cried while signing arm-and-arm with my seatmates.
Whenever I travel, I bring a new book to set the tone for the trip. During my recent trip to Florida, I read “Devotion” by Patti Smith who is one of my biggest idols.
Also, Bon Appétit is truly the best source for cooking and travel inspiration and I always read through the latest issue while enjoying my favorite beer. I have a giant stack of recipe pages that I’ve ripped out and I’m slowly making my way through it.
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/thetastybabe/
Personal Photo by Bloom Bash, The Tasty Babe