Connect
To Top

Life & Work with Bob McCarthy

Today we’d like to introduce you to Bob McCarthy.

Hi Bob, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
So years ago as a Burger connoisseur, I was on a mission to find and eat the best Burger in the world. But after lots of travel, I realized this is a very expensive hobby and I’m broke. So instead of buying burgers, I started making them. I found a guy by the name of George Motz on YouTube. He has a series of videos where he recreates different regional and historical burgers from all across the nation. After trying to recreate the burgers he was making for a while, I finally came across the Oklahoma Fried Onion burger and I was hooked. This was easily the best burger I’ve ever had and it was so easy to make. My next step was mastering my own version. Which after testing it on all my friends and tinkering it for about a year, I finally had it down. Then came the inspiration to start a pop-up. The YouTube channel from George led me to following a ton of burger pop-up guys in LA (Tripp burger, Love Hour, Easy street and many others) these guys all had successful pop ups in LA and nobody was doing it in SD. I went to LA for an RR trip and met Tripp he gave me a walk-through of how he runs his pop-ups and answered all my questions.

So when Covid closed down the bar I was working at (Henrys pub) I bought a grill got my LLC and started cooking. The first Pop was a test run in my front yard where we gave out free burgers and fries to all my friends and anyone who walked by and was hungry. The support and donations was incredible. My plan was to keep doing free Pop ups in the front yard to practice until we were ready for the real thing but after 2 hours on the first pop up our landlord called and shut us down. We were told if we ever did this again, we would be kicked out. So that sucked. But it led us to pushing the grand opening way before we were ready at one of our favorite bars Thrusters lounge. Even though we had no idea what to expect, they took us in and gave us a home court. We love you Thrusters! Our First real pop was Amazing! There was a line out the door from the second we opened to our last Burger. That kind of support from our industry family and friends is unmatched. E.L.E. Burger would be nothing without those people. After that first big Pop we had a buzz and went from doing two pop-ups a month to now doing 2-3 a week. The rest is history. The Industry family is still supporting and we are just trying to learn, grow, and spread as much love as possible. One Burger at a time.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
So far, it’s been a pretty smooth ride for us. We are super blessed to have so many friends in the industry to support us and help us find new locations to pop up at.

Appreciate you sharing that. What else should we know about what you do?
We are known for our Burgers; we make Oklahoma fried onion smash burgers to order. We try to partner with bars or brewery’s and pop up on a slow day for them to help set up a win-win situation where we can sell our burgers and bar and sell the drinks. Our fans like to drink. The thing I’m most proud of is the feeling of community that has been created by everyone who supports us along the way. It feels like one big happy Burger loving family.

Do you have any advice for those just starting out?
Some advice for anyone starting out, I would just say. Make sure you love it. If you’re passionate it about it and you care, it will show in the product. And people respect that. That Love is really really important.

Contact Info:

  • Email: BFF@eleburger.com
  • Website: eleburger.com
  • Instagram: E.L.E.Burger
  • Youtube: E.L.E.Burger

Suggest a Story: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in Local Stories