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Life & Work with Chrisette Williams

Today we’d like to introduce you to Chrisette Williams.

Chrisette, we appreciate you taking the time to share your story with us today. Where does your story begin?
After my parents divorced in 2007, my family went through a lot of financial hardship. Throughout high school, I never wanted to ask my mother for money. She worked 2 jobs every single day to provide a home for us. At 15 and ½, I started working my butt off to get the things I wanted and got my 1st job working in a smoothie shop. I also got into teaching summer cheerleading camps all over California. For the following 4 years, I continued to follow my passion in the cheerleading industry and pursued a coaching and choreography career.

At 21, I realized I wanted to keep learning and growing (personally and professionally). I was tired of traveling, I was over the cyclical cycle of the year, and that’s when I decided to leave the career I built to go back to college. I got accepted into SDSU and majored in Business Management & Entrepreneurship.

While studying in college, I was working full time for a local eCommerce company managing the 5-7 customer service platforms. I learned so much from this experience and got incredibly familiar with the back and front end of multiple eCommerce platforms (Shopify, Squarespace, Amazon, Walmart, Etsy, etc.).

After my first year working full-time, the eCommerce business was looking for someone who could manage their social media pages on Instagram and Facebook. In addition to my customer service role, I had a side hustle doing some photography and graphic design. With all that experience, I thought a social media role would be perfect.

5 months into working on the social media side, I grew their Instagram account by 110% with over 5k in following. I had friends and mutual connections reaching out to me to help them run their own social media platforms and that’s really what kicked off the launch of Settie Social.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It has definitely not been a smooth road. When you work with small businesses, client turnover is real. When it comes down to it, your network is so incredibly key.

Even throughout the lockdowns + shutdowns, I was busier than ever because of my network. I had so many people who reached out to me and asked for help.

As a result, I expanded my team and took on more work so I could help more people take their businesses online. When you’re used to doing it all on your own, it is really hard to find the right people who align with your brand, design style, copywriting style, and most importantly trust.

My advice? Network! Network in person and network online. Building community online and offline is so important to knowing, understanding, growing mentally, physically, and emotionally.

Can you tell our readers more about what you do and what you think sets you apart from others?
I help business owners develop a social media content strategy designed to create influence, leads, and sales on Instagram and Facebook. The majority of my clients are small businesses, eCommerce companies, and nonprofits.

What we do is create a uniquely designed content strategy catered to a business’ audience and core offers. I have taken various Instagram accounts from 0 to over 30k followers within a year.

The content I create (graphic designs, photos, videos, etc.) is optimized for social media algorithms to make it more engaging and viewable.

We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
I don’t believe in luck. But I do know God has placed me in the right position at the right time. Staying truly faithful in the seasons of lack (from losing clients, losing money, etc.) is what can totally change any business owner’s life.

It takes a great leap of faith to start something on your own. Keep trusting! God provides!

Contact Info:

Image Credits:

Kiley Shai Photography @kileyshaiphotography

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