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Life and Work with Dalia Patron

Today we’d like to introduce you to Dalia Patron.

Hi Dalia, thanks for joining us today. We’d love for you to start by introducing yourself.
Rewind back to 2015, I was working in retail management for almost 10 years! Still feels crazy weird to say this, but I don’t regret anything. Retail made me strong as hell and oh so patient! However, looking back I do wish I had made my career move much earlier. I will be the first to admit, most of my life I wasn’t much of a risk-taker. I followed the rules and did everything “by the book.” Almost 6 years ago, I finally took it to heart that a change in my life had to happen and quickly. My safe job (then) it’s all I knew but I was chained to it. I had not ever traveled, And one day I finally realized the best investment in my life was in experiences and personal growth. So I dove headfirst into the entrepreneur/self-employed life.

My first venture as a digital nomad was in e-comm in the fitness products category. I sold a private label product on Amazon. Looking back, if I had to do it again I probably would do it a bit differently but it taught me a lot and it got me to where I am today. Amazon is a beast and it will build you up and break you down many times over. It’s not for the fainthearted, to say the least! The positive from this experience is that I messed up every which way you can so I learned every lesson of what ‘not to do’. Which made me an expert at Amazon selling! Fast forward a few years later, the path naturally took me to consult.

So getting back to what retail taught me? It taught me to sell, manage, and how to listen to consumers which I am very fortunate to say I still do today many ventures later but from home, where ever in the world that may be. Consulting is only 1 of the few things I do today. I would consider myself a serial-preneur. I am a proud consultant, social media manager, artist, and creative content creator. Never in my life did I think the search for freedom would bring me to such a diverse and fun life!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Was it easy? No way! I cried for the first 2-3 months over frustration and instability (monetary) but I had something better, my freedom. My whole adulthood and everything I had known was about a safe paycheck and insurance! Suddenly I was stripped from all of it and the uncertainty was a surprise I didn’t foresee. But nothing lasts forever right? My first business started to see the light a couple of months later and I haven’t looked back. Also, in the entrepreneurial journey, I also faced another surprising hurdle. The temptation to go back to the workforce. Yes, many times over I almost threw in the towel and job searched but that little voice in my head didn’t let me go all the way.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I would love to talk about what I truly love doing and most proud of. After living remotely and traveling for the past 5 years, we finally decided to settle down (for a bit) here in San Diego. We live close to OB so we frequent the beach quite a bit. After a lot of intense projects and ventures over the past few years, I felt like something was missing. I love to meditate and manifest so I have a lot of faith that what is for me will come in these moments of clarity at the beach.

One day after the new year, we were sitting at the beach on a random sunny and warm day. I closed my eyes and I saw myself painting a shell. I believe these subliminal messages were due to me shopping at a shop I love in OB called Ocean Gifts & Shells and my intense love for the beach life. I opened my eyes and turned to my fiancé. I don’t even remember thinking about it too much but I just blurted out, “I’m gonna make beach-inspired jewelry.” Him being the most supportive person was immediately excited! This was my sign. I set goals and made a plan and a few months later I launched DAiiA. Hand-painted shells adorned with freshwater shells and golden accents. See, I had never had a project which was all of my own. Made by my own hands and carefully sourced by me. Everything is hand-selected and made by me. Even though it is not (yet) my most successful business in monetary terms, it’s in fact my most fulfilling project I’ve had in the past 6 years.

DAiiA is beyond jewelry, it’s about a piece of wearable art with a message and intense positive energy. Daiia was born out of love for the ocean and those who love it. Legend says cowrie shells represent the goddess of protection connected to the strength & power of the ocean. The hand-painted splatters are a humble reminder that we are but a tiny speckle existing on Mother Earth, yet, we are beautiful & important. Cowrie shells also promote prosperity. The feminine pearl accents are a symbol and reminder that you are perfect because you are you.

Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
No, I was never much of a risk-taker. 6 years ago I was possibly the safest person you’d know. My close friends joked I was always the mom in the group. I didn’t grow up seeing much risk in terms of career moves. Even less in the entrepreneurial path. In my family, you got a job that you showed up to physically and clocked in. My parents encouraged me to go to college and get a degree “so I can have a better job.” This doesn’t always pan out like that as we all know. I was the first one in my family to get a degree but this didn’t necessarily get me a fabulous job. I’m not anti-college but I will say one thing…I have learned and grown more in the past 5 years than I ever did in college. Taking the risk to leave the only comfort I’ve ever known has definitely been my biggest risk and I continue to take risks every day with my business ventures.

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