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Life & Work with Danny Schwarz

Today we’d like to introduce you to Danny Schwarz.

Hi Danny, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I was born in Monterrey, Mexico and my first taste of spice as a kid was tostadas con chile from a food cart with friends after a fútbol game. Ever since then, spicy food has become an essential part of my daily life – a kitchen staple. After moving to the US, I craved the nostalgia of my hometown foods and created Chuza to share Mexico’s flavor, culture, and flair with the world. Chuza literally means to achieve something great. With six irresistible products including, Spicy Strawberry, Spicy Mango, Spicy Pineapple, Spicy Cranberry, and Spicy Apricot as well as spicy chili seasoning, the offerings are essential snacking options for your next picnic, weekend camping trip, or festive charcuterie board.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
This journey was never easy. Definitely not! We certainly had our ups and downs throughout the development of Chuza. Starting a brand during the COVID-19 pandemic presented its own set challenges but we pushed through. As with most things in Mexico, words have double meanings, and Chuza is no exception. On one hand, it means to strike for success – that moment when you reach perfection – and continue on. On the other hand, it is the name of the beloved owl who visited us at snack time daily throughout the formation of our company during COVID-19. While on his tree, crows would attack him from all angles, but he would remain unflappable. He was our stamp of approval and inspiration, a sign that we should continue pursuing our dream of sharing our snacks with so much love.

Can you tell our readers more about what you do and what you think sets you apart from others?
Before starting Chuza, I worked at Proximo Spirits and managed multiple brands within the portfolio.

We’d love to hear about any fond memories you have from when you were growing up?
Growing up in Monterrey, Mexico a lot of my memories revolve around sports, family, friends, and food. I remember how exciting it was to finish a futbol game and then walk to a street cart to buy a plate of fruit or tostadas and top everything with Mexican spices or having friends over and making big snack bowls with vegetables, fruits, chips, and of course, spices. These culinary memories are still alive today but now I add some Chuza spicy dry fruit and share them with my kids!


  • $4.99 – Mango, Pineapple, Apricot, Cranberry
  • $7.99 – Strawberry
  • $3.99 – Chili Seasoning
  • $30 – Spicy Bundle

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