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Life & Work with Latasha Sharae

Today we’d like to introduce you to Latasha Sharae.

Hi Latasha, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
My journey as a hairstylist actually started on the opposite side of the styling chair. I was a loyal client that attended the salon weekly starting at just 12 years old. I would create these elaborate hairstyles, and My hairstylist reluctantly obliged but delivered gracefully. She would say, “What kind of Castle in the sky do you want built into your hair today”? We would laugh about it, but because we were located in the small town of Vallejo, Ca, I couldn’t help but be noticed because of these hairstyles. The “Castles in the sky” would catch eyes, and people would call her salon to request the hairstyle be done for them too. 

After high school, I lost my job and couldn’t afford the salon visits anymore, so I started to style my own hair. It came with ease. I guess I was somewhat a natural. It still didn’t occur to me that I should make a career out of it until my hairstylist called me up and told me she’s overbooked and in need of an assistant. She asked if obtaining my apprentice license and working in her salon would be something I was interested in. I wasn’t too sure at first, but she took me to my first hair show in Los Angeles, Ca; my mind was completely blown, and the rest is history. 

We all face challenges, but looking back, would you describe it as a relatively smooth road?
I went on to open my first hair salon at age 24. The money came in quick and went back out just as quickly. It was my emotional decision-making strategies and blind investments that weren’t serving me. I had learned the technique of hairstyling but not the business of hairstyling. I would go on for years like this until I got tired of not seeing the profits and return on all my hard work. I decided to search for counsel. I added a sales consultant, accountant/inventory manager, and a CFO to my board of advisors and business, and the way that I understand business has changed drastically for me. I can now share the information that I’ve gained with other stylist, and I’ve enhanced the overall experience for my current clientele base. 

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
In my 15 years of being a professional hairstylist, I’ve had the opportunity to work on movie sets, photoshoots, fashion shows and be published in several hair magazines. I specialize in hair extension application and just recently launched an e-commerce website which has made it possible for anyone to purchase from my line of hair extensions and hair tools. I’m so excited to make quality salon professional tools and hair extensions available to; not just my local clientele but customers all around the world with just one click of a button. 

Are there any important lessons you’ve learned that you can share with us?
After 15 years of being in the business, I’ve developed and nourished some beautiful relationships. With the ups and downs of business, just the love for the art alone is not enough to keep you going. I’ve learned that the love I have for my clients and colleagues have been the cornerstone of my inspiration. I value and invest in these relationships, and the return on that is lifelong friendships and a flourishing business. 

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