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Meet Lisa Howard

Today we’d like to introduce you to Lisa Howard.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Like many, my career started out in a very different direction. It took many hurdles, twists, and turns to get me to where I am now, which is pursuing a career that allows me to do what I am passionate about.

Being creative has always been my passion, however, I never really thought that a “creative” was a viable career path. I always counted it as something that would just have to be a hobby. Growing up, I loved arts & crafts and would use drawing and sketching as an outlet when I was feeling stressed or needed some release (especially during the tumultuous high school years).

In my high school art class, one of my pieces was actually chosen by my teacher to be entered in a local art show! Then I went on to college and started my career in the field of Hospitality & Tourism Management and creativity was no longer a part of my life. It was just an old hobby that I no longer had time for. At the time, I didn’t exactly realize how much joy art and creativity brought me. Then the pandemic happened, leaving me furloughed from my job with all this time to do whatever I wanted to do. So naturally, I began to tap back into my creative side. I started painting and remembered all over again how much I truly enjoyed having a creative outlet again. I obsessively completed a handful of painting projects and was eager for more. I then ventured into making line art for my apartment and then doing some sketching when the inspiration called.

After doing all that, I still needed more creativity projects, so I asked my boyfriend if I could design the logo for his new business venture and build a website for him. I loved it so much and wanted to do another website/logo so I decided to start a blog and build my own brand + website. Then the opportunity for some trade work was presented and I gladly took on multiple trade projects with local, new business owners. It wasn’t until that point that I finally had that ah-hah moment where I realized, wait, I can actually pursue this as a career!? I truly enjoy doing it and willingly do it for fun, but I could actually make this my career and enjoy what I do every day?! It sounds simple, but it was a huge revelation for me.

Flash forward to now, I’m running my own visual design business helping new entrepreneurs level up their brand through my logo design + web design services. I’ve come a long way since the elementary finger painting days, but at the core of it, that need for a creative outlet was always there, I just needed to rediscover it.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely has not been a smooth road to where I am today, especially when you’re in a place of doing a complete career change. I got to a point where I finally realized that I wasn’t feeling fulfilled by my career, and worse than that I was feeling completely depleted, stressed and just totally burnt out. I knew if I wanted to be happy, I couldn’t continue doing the same thing every day, that’s the definition of insanity right? So I had to make a change.

The hardest part was feeling like I figured out what I wanted to do too late in life. Feeling like I wasted so much time. I got my degree in hospitality and then worked in the industry for ten years. So 14 years of my life had been dedicated to this industry and all of my experience was in this particular industry. It was extremely scary and tough to have the realization that I would be starting over.

But despite how scary it was, I made the decision that I was going to do it. I set out determined to leave the corporate world and run my own freelance design business. I knew it would be, though, but I also knew it would be worth it. I’m still working on building my client base and getting my business to a more comfortable and sustainable place, but I’m determined to make it happen. I think that’s the key to success as a new entrepreneur, you have to keep going. Even if you fail multiple times, even if you don’t start making money right away, you just keep powering through.

Whenever I go through a rough patch in my design business, I remind myself that I would much rather go through all this stress doing something that I love and that is fulfilling than do it for a job that doesn’t give me that same feeling. That mentality has kept me going and will keep me going to be successful in my business.

Can you tell our readers more about what you do and what you think sets you apart from others?
I provide “leveled-up designs” to help entrepreneurs and business owners “level up” their businesses. I provide a variety of digital design services, including logos, web design, menus, brochures, flyers, email/web headers and more. Basically, any digital collateral I can provide smart and aesthetic designs.

My main mission is to help startups and entrepreneurs build a solid brand identity that will bring them success in their new business ventures. I’m so inspired by all the dreamers out there, especially since the pandemic I feel like a lot of people have taken the opportunity to finally pursue their passions which resulted in a lot of new small businesses. It brings me so much joy to see people like this and even more joy to be able to help them be successful through my design work.

I think what sets me apart on top of my brand strategy method (which is now an integral part of a successful design) is my personal and collaborative approach. Before we begin the design process, we lay the groundwork with a clear understanding of the brand. I find that it’s very important to slow down and invest some time into understanding the vision and core values of your brand. This is why I developed a 5 step process that includes a lot of room for creativity, mapping, and looking at the big picture before we even begin designing.

I think my ten years of experience as an event planner, help me in this field as I take a lot of time to plan the strategy and design before I jump into it. I make sure I’m clear on the goal of the company and the goal of the designs and ensure everything is aligned to ensure the designs attract their ideal client and will represent the brand for years to come.

How can people work with you, collaborate with you or support you?
I would love to work with any and all businesses looking for any of the following services: New logo design, Logo refresh, Web design, Website refresh, Menu design, Brochures, Flyers, Marketing collateral, and so much more!

Contact Info:

Image Credits
Personal Photo: https://www.kileyshaiphotography.com/

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