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Meet Sheryll Fok

Today we’d like to introduce you to Sheryll Fok.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
When I first started Endless Memoriez, I was making customized banners, cupcake toppers, favor tags, etc. Then some of my family would ask if I could make decorated cookies for their kid’s birthday parties. I agreed to give it a try and that sparked a little interest in baking cookies. Once I started having kids, I would make all the desserts for their parties. From decorated cookies to chocolate-covered pretzel sticks, french macarons and cupcakes. Then a close friend of mine, that is also a cookier, would pass along some of her customers to me when she was fully booked. I also started making cookies for my son’s sports teams and his teachers and some of the staff at his school. From there on it was by word of mouth. An would get orders sporadically, nothing too crazy.

I started to post more on my social media. Once in a while, I would get asked to make other goodies such as caramel apples, different types of cookies, birthday cakes, s’more pops and other desserts that I don’t normally offer. Little by little from posting on social media and word of mouth, I would get more and more orders. I have even been asked to make desserts for weddings from some family members. Just recently, I have been offering more than just custom-decorated cookies, like DIY decorating cookie kits for holidays like Christmas, Easter, Mother’s Day, etc. These were a really big hit for my customers. During Christmas, I even offered a mini cookie advent calendar, which was really fun to make. Someday, I want to get enough courage to do little pop-ups with different decorated cookies and maybe other desserts to showcase my skills.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
I’ve been very fortunate. I have a gigantic support system between my family and friends. The biggest struggle that I’ve faced is balance between mom and baking life. My baking life doesn’t begin until my mom’s life is put to bed. That often means long nights or early morning. I get through it with my husband that lets me sleep in on the mornings when needed. On occasions, he will help me package cookies. The same goes with my mom (whom also lets customers come to her house to pick up their orders), my MIL and my friends that come and help in any way that they can.

Can you tell our readers more about what you do and what you think sets you apart from others?
Well, first and for most, I am a stay-at-home mom. That is a full-time job in itself, especially due to the pandemic. With my baking, I mostly specialize in custom decorated cookies and that is what I am primarily known for. What I am most proud of is how far I have come since the first batch of decorated cookies I have made. For a long time, I was scared to do certain types of designs, the more customers would request them, I knew I had to get out of my comfort zone and just do them. For example, character cookies like princesses and whatnot, also cookies that had names or text on them. I have a Cricut machine, so I would make stencils and just use that. Now I am slowly trying to get away from using a stencil and actually writing on the cookie with icing or edible pens and markers. I honestly don’t think that anything I do is different from anyone else. Someone once said that the cookie world is not really competing with against one another, we are more of a community where we like to help each other out in anyway that we can.

How do you think about happiness?
What makes me happy? Seeing all the positive comments that I get back from the customers. I am my biggest critic and sometimes, I am not happy with the work that I have put out. Don’t get me wrong, there is nothing wrong with them. I just feel like I could have done better. Then when I get responses from the customers saying that they love how their order looks or how yummy they taste and that is what makes me happy.

Contact Info:

  • Email: Endlessmemoriez01@gmail.com
  • Instagram: @endlessmemoriez
  • Facebook: @endlessmemoriez

Image Credits
Stephanie Fong Photography

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