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Life & Work with Sophie Shah

Today we’d like to introduce you to Sophie Shah.

Hi Sophie, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I wanted to start my own business when I was still in college but I wasn’t sure exactly what I wanted to do. A friend suggested that I start making bracelets since I’m artistic and that would be something I’d enjoy. I started out with making bracelets and flower crowns for music festivals. The flower crowns did well at first but as that trend dies down, I focused more on my jewelry, expanding into making necklaces and eventually into earrings. I didn’t learn how to make jewelry formally but I just bought some pliers and started tinkering with them and eventually developed a style of jewelry making I liked and expanded on that! I started doing farmer’s markers and trying to get my jewelry into local boutiques around the area. Fast forward a few years later, we now have our own boutique in Encinitas where we sell our jewelry and I still supply local boutiques and also participate in local makers markets to get our jewelry out there! I truly love what I do and my dream is to have a wholesale line that can be bought around the country and to keep making jewelry to keep the collection fresh.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Definitely not! I have had lots of obstacles along the way. I look back at some of the first pieces I made and am like what is this?! I also needed to figure out the right marketplace for my jewelry and there was a lot of trial and error with that. The biggest challenge I’ve faced was and still is getting my jewelry into local boutiques. It’s always so hard to get the buyer or the store owner at the right time to take a look and decide whether or not they like your pieces. Covid has also definitely slowed the progression of everyone’s business for sure. People were just not going out making the need for new jewelry pretty much obsolete. Thankfully with the world slowly returning back to normal, business is picking up again.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
My mom and I make the jewelry together. We mostly work with natural crystals and are known for our rosary chain necklaces and unique layering pieces. We also specialize to one of a kind to few of a kind pieces and people love that their piece is unique and that nobody else will have it! Using the rosary chains is definitely what sets us apart since it’s thankfully not something that everyone is using right now in jewelry making. People love that the chains they are getting are actually real natural stone and at an affordable price as well. Our prices range between $30-$70 so most customers are happy to get a real crystal necklace in that range. We try to make the pieces sweet and dainty so it’s something that you can wear every day rather than just once in a while. We also have pieces of every color so if someone is looking for something specific to match an outfit, they can most likely find something they like!

Any advice for finding a mentor or networking in general?
I would say finding a mentor is a personal journey and I would definitely recommend connecting with someone you can get along with so that taking advice from them is easy and seamless. Networking is something that definitely has to be done to expand your business. I would say that social media is the best new way of networking and that you should definitely follow accounts similar to yours or target market accounts and message them or like their posts and keep up with them. That’s what has worked best for me so far! I do a lot of my networking on Instagram as well as when I go to local makers markets. I always make sure to talk to the vendors beside me because everyone has a different trove of knowledge and I love exchanging ideas with one another. There is always something to learn from others!


  • Necklaces: $30-$70
  • Bracelets: $10-$50
  • Earrings: $15-$70

Contact Info:

Image Credits:

The photos of the booth and myself were taken by Main Street Oceanside.

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