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Meet Aaron Cuker of Cuker Agency in Carlsbad

Today we’d like to introduce you to Aaron Cuker.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I grew up on the east coast. I was a competitive swimmer growing up and participated in Olympic Trials for swimming in 2000. I began my design career at GQ Magazine in NY.

Then I eventually moved to the west coast to be on the forefront of the digital revolution. I landed in San Diego because I found it so inspiring to have close proximity to LA for business but be able to enjoy the outdoor, active lifestyle here in Carlsbad. As an agency, we’ve always stuck to a gold standard of delivery. We do NY level work but nested here in Southern CA.

We’ve won over 100 industry awards for our work in digital design and marketing and I’ve found myself on the largest stages in our industry-leading panel talks on mobile design at the NRF and conferences. We’ve had the opportunity to work with some of the greatest brands of our generation Nike, Quiksilver, Sony, Callaway, Vans, Silver Oak Wine, Intel, and many more. I’ve been growing the agency for over 12 years now. When I’m not working, I enjoy time with my wife and 2 kids, surfing, snowboarding, hiking, swimming, and competing in triathlons.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
No one ever said managing a business is easy because it’s not. It’s loaded with challenges. But I truly believe that with every challenge there is an opportunity and that’s how I’ve approached every challenge that I’ve faced. And by taking that approach, we’ve made progress with each challenge we’ve overcome.

So let’s switch gears a bit and go into the Cuker Agency story. Tell us more about the business.
We are a digital agency. We partner with companies to adapt and thrive in the digital era. We help companies have a better digital strategy than their competition to gain mindshare and market share.

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