Today we’d like to introduce you to Aaron Wolpoff.
Aaron, please share your story with us. How did you get to where you are today?
I ran a creative studio for many years and helped launch a full-funnel marketing agency. I’ve built up startups and been brought on as a marketing & business consultant. Out of this foundation, taking everything I’ve learned, I created my own agency Double Zebra as an evolution of the traditional agency model, one that is refreshingly modern and removes a lot of the burden from clients. I’m also proud UCSD graduate.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I’m fortunate to be over 20 years into my marketing career (though I don’t look that old, ha). I’ve learned a lot along the way, most notably how I wanted to run an agency when it was under my jurisdiction and control. As soon as Double Zebra took off, I was able to put everything into practice.
For example, I’ve seen at other agencies how much time is spent with clients on pitching, meeting, resetting, reporting, pivoting, check-ins, and over-communicating. It is, quite honestly, a drain on both the client and the agency. A client has more important things to do with their day, and an agency’s time would be better suited doing the work itself.
So that’s one fundamental change I made with Double Zebra from Day 1 – to set shared expectations, create accountability, set responsibilities, and then let everyone use their time most effectively. It’s something that clients really appreciate. It gives them a lot of time back in their workweek!
So, as you know, we’re impressed with Double Zebra – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Typical agencies have a staff of 10 – 50 people in a room. They have fixed resources. These people are either generalists (one day they are blog writers, next day they are graphic designers, next day they are website builders) or they come from departments where one side is busy and the other side is sitting around and waiting.
While this is happening, the agency is tasked with upselling clients on an escalating schedule to keep their staff busy. Or, they are overbooked and trying to take on too much to maximize revenue. This is the business model of a traditional marketing agency – and it has been this way for many years.
We don’t do this. Instead, we hand-pick our own team that best fits the client’s company, current competitive position, budget, and need. We have an extensive team of core specialists that we put to work on behalf of the client, based on their highly relevant experience and expertise.
If the budget allows for it, we have highly trained niche experts who sit atop their field and a specific discipline. For modest budgets, we have foundational programs that work well for many clients as a starting point.
Regular service areas include local SEO, content production, design and development, branding, and marketing strategy, among others. Because of our extensive team, we are proud to specialize in so many important areas without being a bloated “one-stop-shop” that benefits the agency more than the client.
So, what’s next? Any big plans?
I really enjoy teaching, coaching and mentoring professionals who are entering the marketing field, and those a few years in. There are sharp minds coming out of our local colleges and universities, and those beginning their careers who are full of energy and ideas.
I want to put them to work in areas where they can make a real impact, so they can grow along with Double Zebra. I’m excited to keep growing as a company, both in scope and team size. There is so much emerging talent right here in San Diego and I want to bring new faces onto the team each year.
- Website: https://www.doublezebra.com
- Phone: (858) 754-8975
- Email: firstname.lastname@example.org
- Instagram: instagram.com/doublezebra