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Meet Adrian Mandujano of The Movement

Today we’d like to introduce you to Adrian Mandujano.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Our clothing line is dedicated to instill the importance of cultural awareness, self-expression, and knowledge through art and design. Each of our unique designs comes from the heart and was crafted to help educate the people about culture and tradition.

Follow our journey for one of a kind designs, and understand various Mexican Traditions through the eyes of a performer, influencer, and native local. The Movement Brand – Original Designs. Original Inspiration. Original Stories.

The Movement Clothing Brand has been a platform for the community to discover some of our History and Revamp the Beauty of Mexico. With our line of culturally inspired designs, we aim to introduce our following to some of the forgotten knowledge so that we can have a better understanding of our roots. So when someone asks “What is The Movement?”

Well, it’s a stepping stone to bring awareness to our present generations so they can embrace it in a modern fashion. With our threads, you can “Walk down the Barrio with Confidence and Estilo!” Our brand started back in 2016 in Carlsbad, CA. while taking a few business courses with Business Professor Cheryl Wadeson at Mira Costa College.

Cheryl was one of the driving influences to get us to do something that at the time seemed impossible. I wanted something to call my own. I was always so instilled in discovering culture through the eyes of a performer with local Aztec Group Calpulli Omeyocan of Oceanside by Sandra Espinoza and the Ballet Folklorico Dance Group at Carlsbad High School which was taught by Citlalli Peña.

My original business idea was to open up a truly authentic Mexican Restaurant which still isn’t out of the question. I just happened to start my business ventures with a small clothing brand that launched in April 2016 with only two-three designs. To make a clothing brand popular in North County isn’t the easiest thing to do considering that the authentic side of Latinx Culture in California is still highly underrepresented.

We clearly have the popular SoCal Mexican Culture, but it differs from tradition. Many people thought that my concept of educating through art and design was crazy and that I would never get my vision off the ground. Instead, of allowing negative opinions to control my life, I set foot into spreading the word about The Movement in the most unlikely areas – Breweries!

We are fortunate to live in an area where breweries are a staple to the San Diego Community. I first started popups at Oceanside Brewing Company and Aztec Brewing Company in Vista. To be honest, I had no idea what I was doing, but I knew that if I could get at least a dozen people to show up and hang around for a few hours, I would begin to make noise and catch the attention of all these brewery owners. And crazy enough… it worked!

Within a year, I had built a following with numerous residents in Barrio Carlsbad and the surrounding communities and decided to host my one Year Anniversary Party at Aztec Brewery. Little did I know that this cultural celebration would really shout out ” I’m here! This is me! And this is what I’m about when it comes to Latinx Culture, and its preservation.”

Rather than having a day to celebrate a year of trial and error as a small business owner, I decided to make it about my local community, and highlight the achievements of Latinx Based Business Owners both in San Diego County and Los Angeles which became known as, Cultura Fest SD!

What made me different was that I practiced what I preached, got involved in any way I could with the community, and put my own modern twist on traditional Mexican Culture through my designs and events. It is quite odd to grow a business through the brewery scene, but I did it! I took a crazy idea, and made it happen!

Today, we are approaching our third year in business and have been represented by followers, influencers, educators, and businesses throughout the United States, Mexico City, and even Japan! Cultura Fest SD – Our Anniversary Party has grown into one of San Diego’s Premier Cultural Festivals. It now attracts vendors, performers, and attendees from Los Angeles, San Francisco, Tijuana, Corpus Christi, Arizona, and Las Vegas to name a few.

We’ve really become not only a clothing brand, but a platform for cultural representation through the arts, entrepreneurship, and community events. The Movement Merchandise is now available at two retail locations in Barrio Logan, and San Diego, and is soon to be available at three additional locations in Carlsbad, Oceanside, and even Chino, CA.

Our signature event, Cultura Fest SD now has a residency at California Center for the Arts, Escondido and has hosted local up and coming acts such as Casa de Calacas, Eddie Zuko, The Chulita Vinyl Club of San Diego, Moises Reynoso, DJ Miguel Angel, DJ Richie Sanchez, Johan Malo, and Qúe Oso.

We’ve even attracted larger acts such as Oscar Cardona from Las Vegas, San Diego’s very own B-Side Players, Principe Q from DJ Duo ‘Royal Highness’ of Corpus Christi, Texas and this year we will be having renowned Mexican Singer, Songwriter, and Actress Lila Downs!

We’re probably also the first Cultural Clothing Brand in San Diego to be an advertisement for Mira Costa College, and have my own beer in collaboration with Aztec Brewery called “Cultura IPA” which is Watermelon and Chipotle Pepper Flavored!

Has it been a smooth road?
I don’t think it has ever been a smooth road, but it also wouldn’t be worth it if it all came easily. Some of the challenges include having to wear all the hats in a small business.

The festival, and event planning with California Center for the Arts, Escondido, Aztec Brewery, and the City of Oceanside can be a mission all in itself, but I’d much rather be meeting new faces and collaborating to bring the CommUnity unique experiences over coming home at the end of the day and not being productive.

Everything that I have achieved, or launched has been because of my pure hustle from the funding to production.

One of the biggest obstacles is not being fluent in Spanish, but we have to realize that we have a new generation in the Latinx Community where we do not all speak Spanish. It raises some opinion because I’m knowledgeable and a performer, but do not speak the language.

Instead, ” I speak with my feet” by presenting the stories of my ancestors on stage and making things happen.

So let’s switch gears a bit and go into The Movement story. Tell us more about the business.
I’m most proud of my modern and whimsical designs that many relate to. I have so many little followers and models that get excited when they see us, and I’m also privileged to photograph up to three generations within a family who wear my designs.

I’m known for being different, truthful, and motivational. I empower women with my designs, and I also bring attention to some of the issues within the Latinx Community through a fun, and vibrant manner.

Small businesses throughout San Diego have raved about our attention to detail when it comes to our signature events and how we actually care about them and attempt to bring awareness to their businesses in every way possible.

I believe we are so greatly supported by a wide array of individuals from all backgrounds because of our message and tagline ” Preserve La Cultura. Discover Yourself.”

Where do you see your industry going over the next 5-10 years?  Any big shifts, changes, trends, etc?
In the next five years we will be transitioning into athletic dance apparel, and having an official storefront somewhere in San Diego County.

We also will be hosting cultural workshops, and plan to host our signature event Cultura Fest at the San Diego Fair Grounds… who knows!

It just may happen, and it’s our job to represent all Latinx Based Businesses throughout the United States through this event.

Contact Info:

Image Credit:
Mainardo Flores, Mira Costa College, Miss Kenya Photos

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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