Today we’d like to introduce you to Adriana Rosa.
Adriana, we appreciate you taking the time to share your story with us today. Where does your story begin?
Born in San Diego to two wonderful and supportive Latino parents. Raised in Logan Heights, where I learned quickly that I could become anything I wanted to be in this lifetime because of the women and men that came before me. With our Culture so proudly displayed and accepted amongst us, I was in my element. I knew from the jump I had to do something great with the foundation of my loving & supportive family members, friends, and community. Growing up, I was afforded the opportunity to experiment in so many different physical activities and artistic mediums and I’ve always truly loved using my hands to create beautiful things.
As I got older I grew heavily into hairstyling, makeup, skincare and the artistic aspect of creatively directing and participating in photo and video shoots. After graduating high school in 2012, I decided right away that I wanted to go to cosmetology school to get started in this dream world I was creating for myself. I’ve always known that I wanted to be my own boss. After two years, in 2014 I completed my hours for Cosmetology school, took my state board exam and passed it on the first round. I feel proud of myself looking back at that moment and it continues to drive me to work hard today!
Cosmetology school was so wonderful, I was able to network with amazing people, get insight on the business aspect of the industry, meet future employers and connect with an amazing mentor. With these connections that I was able to build in school, my first job as a licensed Cosmetologist was in one of San Diego’s #1 salons as an assistant. It was a good learning experience working in the salon industry but I quickly realized that the salon life was NOT for me. I needed more excitement and less restrictions. After leaving the salon, I had the opportunity to work with some amazingly talented local photographers and models who allowed me the creative freedom to truly shine and build my portfolio.
I continued to pursue this dream of becoming an amazing hair & makeup artist, but as time went on and the bills needed to get paid, I looked for work outside of the industry, working at different restaurants and retail stores. I felt like I was loosing hope in the big dreams I once had. I often wondered if I was too young and too eager in the past and wasted my time going to Cosmetology school. But I didn’t know what I know now, which is that the universe had a plan for me. After years of doubting myself and working meaningless jobs, I decided that I wanted to get back into the industry. I knew that I wanted to have a different experience than what I did previously and decided that I would look into working in a spa like setting. After landing a front desk position at a professional and Chic spa, I knew exactly that this is where I wanted to be. I’ve always loved skincare and helping folx with targeted skincare issues. I learned a lot from cosmetology school and was excited to be able to have fully fledged conversations about skin care, recommend products that target specific issues and flex my knowledge. I gained so much knowledge in the skincare industry and I truly grew to love it. It was less stressful and it came easy to me. Being able to help people with their skin was amazing and fulfilling work.
After working at the spa for a few years, I was given a great opportunity to work for a bio-pharmaceutical company. I was torn between staying at this beautiful place that I truly grew to love, or to level up. For about 6 months I worked both jobs, at the spa 3-4 days a week and at the lab overnight from 10pm-2am five days a week. I eventually transitioned to only working at the bio-tech company and quickly romanticized the thought of having a 4o1k and a steady corporate job that paid the bills. But it was extremely exhausting and physically demanding. After a full year of working there throughout the pandemic, I was so physically drained and again felt like I was losing the vision in my purpose. I knew I had to change my setting once again and get myself back on track to the bigger picture.
In late 2019 I decided that I was going to turn my passion for skincare into a business. I’ve always been very intrigued with natural ingredients, herbs, flowers and roots. I learned from my abuelita at a young age that “La naturaleza cura to-do,” nature cures everything. She would always give me knowledge here and there about the old ways she was taught and what they used back in the day in her pueblo in Mexico. She’s given me books on natural remedies, taught me to speak to our plant relatives and always honor them when working with them because we are one in the same. Memories and knowledge I will truly cherish for the rest of my life. She continues to share her knowledge with me till this day and I continue to soak up and enjoy every moment I have with her. I knew that I really wanted to create these products with my culture and community in mind. I did hours of research, did some trials and had many errors. But I fell in love with the process and decided this is exactly what the universe had in store for me.
Taking the leap from working a physically demanding and unfulfilling job, to focusing all of my energy on curating my new business during the pandemic was very hard. However, I’m glad I decided to leave a place that ultimately wasn’t meant for me for something that I knew I was always built for. With the help and support of my family and community, my dreams of being my own boss were now not so far-fetched and I felt ready for the challenges and successes ahead of me.
In fall of 2021 I am going back to school to get my esthetician’s license. I truly believe that education is never over and having multiple licenses and certifications under my belt can only further my career, my business and my ability to care for and spread knowledge to my community. I appreciate this opportunity to speak about myself and my story, as I hope it ignites creativity and independence in qbipoc youth and sends an important message that you can do and be whatever you put your mind to, no matter how many times you fall off track.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It hasn’t always been smooth sailing, my story is filled with doubt and insecurities that I had to overcome. I faced many challenges financially, physically and mentally. But the strength and constant support from my family, community, and Creator was enough to prove to myself that the path I am on is the right one for me. I was so lost for a long time and I am so proud of myself for making it this far and becoming my own boss.
My Skincare Company FINA SKIN (pronounced Fee-nah) is my baby, a life’s worth of hard work, knowledge and finesse.
My business is and will be everything I’ve ever wanted to see in the skincare industry. Transparency, natural ingredients, affordability, radical sliding-scale pricing (which means you pay what you can within the prices given) and the most important part for me is that my knowledge of taking care of our skin, body and over all wellness will be passed down to our community, who so often are too preoccupied with running the world to focus on themselves and their own self-care. It is a privilege to serve my community in this way and I’m looking forward to having many conversations with them about their wellness in the near future. As I’ve always said, we are a small business with BIG dreams and I’m so excited to grow with each and every one of you!
Appreciate you sharing that. What should we know about FINA SKIN?
FINA SKINCARE is a Queer latinx woman owned & operated skin care brand that makes handcrafted, all natural skincare products in small batches. We pride ourselves in being transparent with our process, ingredients and our sliding scale pricing.
We’ve always been proud to say that we prioritize our relationship to our culture & community and are always willing to help them navigate their own self care and skincare needs.
We want folx to know that skincare is for everyone and not for any specific gender!
We want folx to put themselves first & prioritize their own well-being!
& our DM’s are always open for any questions they might have about their skincare journey.
We are a small business with huge aspirations and are willing to help anyway that we can!
Where do you see things going in the next 5-10 years?
According to google: “By 2025, the global skin care market is estimated to be 189.3 billion U.S. dollars.” So, I believe that the skincare industry will only grow with the times as it has shown to be increasingly more popular with people, young and mature, prioritizing their own self-care!
We look forward to growing Fina Skin with this industry and inspiring others to follow their dreams no matter the obstacle. The Skincare industry has a bright future ahead of it and there nothing but room for all of us to succeed.
- Instagram: @FINA.SKINCARE