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Meet Alexis Stoniea of Alexis Stoniea Photography

Today we’d like to introduce you to Alexis Stoniea.

Alexis, please share your story with us. How did you get to where you are today?
I have always had a passion for photography. Growing up in San Diego (Poway) my high school had a great photography program that really covered all the basics of photography from using your camera (aperture, shutter speed, ISO, composition, etc.) to develop the film in a darkroom.

In college, photography got put on the back-burner and became more of a hobby as I went to school. It wasn’t until my daughter arrived in 2011 that I jumped back into photography and my “hobby” developed into a passion and from there into a business.

Posting photos of my children on my social media soon led to people reaching out to see if I could capture pictures for them and once I created website things propelled quickly into a business.

As I began to capture images of newborns, babies and families I started to see the impact pictures had on the lives of those I got to shoot. These moments in time are fleeting. A newborn is only a squishy, sleepy newborn for a few weeks and then they are an alert baby.

Babies quickly blossom into children and soon siblings are born expanding a family forever. Families laugh and cry during our sessions and those moments “in-between” moments are some of the most beautiful images of all and they are preserved in a photograph forever. I fell in love with that part of photography more than anything..… the true joy a client has when they get their own images and see their life’s story memorialized forever. I was hooked.

Has it been a smooth road?
I have to admit that for me the road was pretty smooth but I was blessed with a great mentor Chrystal (Chrystal Cienfuegos Photography) and a supportive community of women in the SD area who are also photographers, to help me grow and avoid some of the common hardships of starting up a photography business.

The hardest road was developing a brand or style that I am known for. I love images of all types but once I began to carve out my niche for natural, airy and organic feeling images, my clients found me and the relationship between them and I was much more effortless than when I started out by trying to be everything to everyone.

We’d love to hear more about your business.
I consider myself a boutique photographer. I specialize in maternity, newborn, baby and family photography and I tailor each session to my clients. We communicate quite a bit ahead of time and go over ideas for location, wardrobe, and “feeling tone” of the session.

For newborn sessions, I travel to my clients so that I can capture images in the comfort of their own home after they have delivered. I offer customized wardrobe pieces and have hair & make-up services also available to my clients. I want the process to smooth and seamless for them. I also always include digital images for my clients to keep as well as fine art prints or albums from most all of my sessions.

Is our city a good place to do what you do?
San Diego is beautiful and really lends itself naturally to stunning photography. As far as the competition it seems that everyone knows a photographer (or someone with a good camera) so if you really want to build a business doing photography in SD you need to:
– Photograph what you love (so it doesn’t feel like a chore)
– Be patient. Understand that it takes time to build a business and it doesn’t happen overnight
– Be kind and accommodating. The majority of my business comes from referrals. I have special relationships with my clients and I truly get to know and love their families/children. I think they feel that love and it leads to them sending friends and family my way.
– Develop your own style and be true to it. Clients who want what you offer will find you!

Contact Info:

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