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Meet Allison Gower of Allison Evelyn

Today we’d like to introduce you to Allison Gower.

So, before we jump into specific questions about the practice, why don’t you give our readers a few quick bullet points about you and your story.
-I started pretending I could write at age 2.
-I began a journal at age 5.
-I co-wrote my first “commercial” and designed the product, including packaging, in 5th grade.
-I majored in English & minored in Marketing, while also deeply involved in groups like the AMA (American Marketing Association).
-Throughout college, I interned as a tech writer at a green energy firm, in sales management at Nordstrom, and marketing at a production company.

Those led to my role at a production company, where I was very lucky to be mentored on all things business, marketing and writing. I served in marketing and production coordination at this commercial production and photography company in San Diego.

Through all of our work with agencies and being on sets, I came to truly realize my love of writing and branding. In between prepping props and ensuring editors and clients were on the same page, I honed my skills! Then, (dun, dun, dunnnnn) having become obsessed with writing pitch decks and the words behind the ads, I decided to take a leap into the world of freelance writing.

Since then, it’s been a wild ride of learning and working to serve other businesses through copywriting, ghostwriting, brand strategy and improved onboarding processes.

With years of non-stop learning, partnering with a variety of designers and agencies, and reading countless books and blogs, I now run a business offering brand strategy and copywriting to savvy business that wants to grow. I help brands do more of what they love – drawing from the psychology principles on how to create a great customer experience, which I learned at Nordstrom, writing techniques I learned from my dearest mentor, and love of imitating voices that started back as a child.

Has it been a smooth road?
Starting a business is as smooth as a cobblestone road… which are ridiculously bumpy.

Although, hey, if you take a moment and pause – the stones themselves are quite smooth – like the victories in between the madness. One of my biggest struggles was transitioning into a world that felt solo. The freedom of starting a business is great yet, pretty quickly, can be incredibly overwhelming. With the online world especially, the number of choices can be truly debilitating. It’s similar to the jam jar study I share with many clients in regards to marketing. When people are invited to sample 6 jams vs. 24 jams, a far higher percentage purchase if they only sampled 6. With 24 options, it’s so much for our brain to comprehend.

Going freelance can feel like that. There isn’t a set team of people to consult with on a client or project. That’s why a big milestone for me was joining a coworking space. Rather than hopping around coffee shops, there was people to connect with, as well as share moments of, “Hmmm Can I run something by you?”

Another struggle has been setting boundaries. Leaving a day job tends to lead to working far more hours. I initially found myself on emails too late and hopping out of bed to take notes on ideas that popped into my brain. Now, I’ve worked to have more set working hours.

So, as you know, we’re impressed with Allison Evelyn, Inc. – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I empower businesses through brand strategy, copywriting and ghostwriting; I help brands realize what their real value is, their goals, and their ideal language and tone.

Then, I transform all of those factors into words that connect with the right audience and get people to keep clicking. My clients receive brand-centric, outlined websites that sound like them, blogs that drive their messaging home, and a variety of other promotional materials and emails.

I am crafting a nutritionist company’s website one moment… and ghostwriting blogs for a marketing agency the next. I also offer website audits for small business and entrepreneurs that need a copywriter’s second eye. It’s like Dr. Jeckle & Mr. Hyde x 50 other personalities. Minus the evil persona.

I’m most known for the ability to capture other’s voices and niches in a down-to-Earth, conversational way. Here’s the thing: Most people have trouble writing as themselves; Most people tend to write more formal than they talk or are so close to their brand, that it feels hard to see what is truly unique and magical about themselves or their team.

Imitating was a childhood amusement that apparently paid off!

What sets me apart?
I’m not a poet. I’m a writer obsessed with data, systems, and psychology. I craft headlines with SEO (i.e. what lets Google find ya) best practices, map out websites based on your target audience and write onboarding materials (like emails) with a focus on customer experience… because I am OBSESSED with customer experience.

Writing words is the end result of what I do. It is the doing research, getting to know my clients, studying the market, and mapping out a client’s goals that lead to the words that connect with the right audience – and get them to take notice!

Let’s touch on your thoughts about our city – what do you like the most and least?
I love the variety of neighborhoods in San Diego; you can bicycle by the beach one day, then drive to the mountain town of Julian to hike and eat pie the next. Plus, it has so many talented, wonderful humans and almost enough Better Buzzed coffee shops.

Alas, it would be fantastic if public transport was more accessible and rapid – and that there was more autumn. I sometimes miss the greenery and changing leaves of my hometown in the Bay Area.

(Although let’s be real, it’s a pretty solid price for the glorious year-round weather!)

Contact Info:

  • Website: AllisonEvelyn.com
  • Email: hello@allisonevelyn.com
  • Instagram: hiallisonevelyn

Image Credit:
Brogen of Brogen Jessup Photography – http://brogenjessup.com/; Downtown Works –  http://downtownworks.com/

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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