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Meet Aly Schengel

Today we’d like to introduce you to Aly Schengel.  

Hi Aly, so excited to have you with us today. What can you tell us about your story?
I sort of stumbled into events via Twitter back in 2010. Pinterest was just getting popular, and I found an artist in the Bay that I loved – who said via Twitter that this San Diego company was looking for interns. I jumped right into that internship, which turned into my first events job, which lasted 6+ years. I started wedding planning as well as working in hotel group sales. I didn’t intend to go into sales, but I quickly realized that I liked it and was pretty good at it, and wanted to learn more. I worked at two local San Diego hotels before I jumped over to working for Moniker Group full time to run their events + venues. After working as an employee for Moniker Group for a few years, my now partner reached out to official create a partnership and grow our events business. Quickly after we officially started our partnership, we acquired a few indoor and outdoor venues in Liberty Station, which really was the catalyst to booming my events team and business. 

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
My growth over the years has been really organic with seasons with lots of growth and super slow and hard seasons. While obtaining a few new venues and team members was super exciting, I’ve learned a lot through growing pains over the years. I’ve had seasons of chaos where I’ve had to dive head first into learning something new or acquiring a business, which is natural. But it’s taught me over the years the importance of balance. Covid was another really difficult season, as I’m sure it was for many people. Our events world was shut down for 14-15 months, and I still have some PTSD from some really nasty phone calls and clients who didn’t navigate through the new murky waters with us with grace or understanding. 

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Oh man, this is a tough one. I personally love that my day-to-day and task list is super diverse. I feel like I found the right job that fits my skill set. Some moments I’m working knee-deep in excel pulling reports, analyzing, etc. The next moment I’m creating specific designs for event clients including painting, pretending I’m a graphic designer on Adobe InDesign and trying to create a unique event experience for each client. The thing I’m the most proud of is the work my team does. So much of my job is relational, and I spent a lot of time with my employees seeing their strengths their needs, and supporting them. I can’t imagine being a lone wolf, and I love that I get to create and work alongside my favorite group of people. 

Are there any apps, books, podcasts, blogs, or other resources you think our readers should check out?
I use Instagram a ton to get inspiration for my design work. Even though my work is in event design, I prefer to not follow event designers but instead follow other various works of design (interior, travel, landscape, fashion, etc.) I love knowing what else is going on and how I can collaborate with trends across other areas of design. 

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