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Meet Amy Russert

Today we’d like to introduce you to Amy Russert.

Hi Amy, we’d love for you to start by introducing yourself.
My love for making cakes, cookies and cupcakes started as a hobby and turned into a business. I have always baked themed birthday cakes for my three kids based on their changing interests over the years. As my skills continued to improve, friends began to notice and started asking me to bake custom cakes for their kids’ birthdays.

Eventually word spread and I was baking for friends of friends so I decided to become a licensed CA Cottage Food Operator. This allowed me to operate from my home and gave me the flexible hours to raise my boys and attend events. Eventually, I added custom-decorated sugar cookies, cupcakes and other custom treats. I am mostly self-taught but through years of practice, a few classes and some training and A LOT of patience, my skills continue to improve. I found a job that I love to do and my job makes special events even more special with custom edible art.

We all face challenges, but looking back would you describe it as a relatively smooth road?
For the most part, my Cakery business has been a smooth road. There have been small struggles along the way. I am a home-based business with my CA Cottage Food License. Obtaining the license can be a difficult process and isn’t always easy to complete but the process is well worth it. I am a military spouse and although my business is based from my home and can be moved with me, developing new cliental at a new location is always a struggle. Some challenges that I have overcome is really knowing my worth and not comparing myself to other bakers out there. Everyone has their own style and creativity level. Everyone has to start somewhere. Don’t let social media take over your life and make you feel you’re not good enough! Believe in yourself, believe in your work and also remember to not get burned out. Bakers tend to get burned out from taking on too much. Ask for help when needed and know your limit. Do what you love and you never work a day in your life!

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I specialize in custom made cakes, cupcakes and sugar cookies for events such as birthdays, anniversaries, retirements and just because. I am the sole baker, I do it all from responding to inquiries, researching your design ideas, baking, deliveries, clean up and everything in between. I’ve added more dessert options to my menu like: Cake Pops, Large Chocolate Chip Cookie Cakes, French Macarons, and a few new custom cake flavors too. I am known for my Churro flavored cakes and my most recent addition of Banana is becoming a popular flavor option. Many customers choose my decorated-shaped sugar cookies. I also make custom 3D printed cookie cutters, cookie stencils and laser cut cake toppers. I am most proud of my skills that continue to improve, to look back at the start of my business to see how far I’ve grown. And also proud to run a successful full-time business that I love.

Is there anyone you’d like to thank or give credit to?
I could not have my business without the support of my family. My husband who is Active Duty in the Navy for 27 years, helps me with shopping for supplies (especially for those items that I run out of at the last minute) and he also helps with deliveries when needed. He supports my business and encourages me when I get overwhelmed. My kids also support me and help be taste testers and love getting the chance to have first dibs on any extra sweets available.

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