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Meet Andi Buescher of Andi Buescher Photography in Little Italy

Today we’d like to introduce you to Andi Buescher.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Well, it all started when I found myself painfully unhappy working a job in television, where I had always wanted to be. I felt stuck in the brutal monotony of the corporate world, making decent money but completely unfulfilled. To break out of the soul sucking labor, I decided to take a few classes at a community college. My intention when I began was to go into something in the medical field, like nursing or radiology, but as a natural born creative, I found myself taking a beginner’s course in photography. Initially I thought it would be a hobby but I came to realize that I had found my media for the art of storytelling. I slowly started picking up a few clients here and there and decided, not only did I want to but I could, make this my full-time job. As I started focusing on learning as much as I could about photography, things began to fall into place. I met my now husband and with his support, I quit my corporate job, moved out of state (temporarily), and am now able to focus on creating my business.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I’m in my first year of business and I don’t even know where to begin when it comes to the challenges! The biggest struggle has been the temporary relocation to Washington state, where I currently am for my husband’s job. I had a stronger market and connections in Southern California. I am now in a place where I know only a handful of people. Word of mouth had been my biggest driver in booking clients. I’ve had to start all over in Washington and manage traveling back to Southern California for the clients I have there. Being that it’s my first year of business, I’m not profiting a great deal yet, especially when it comes to traveling back and forth. Yet, at the same time, maintaining a presence in So Cal is important as that’s where I will be permanently located.

Figuring out taxes has been a challenge, too, mainly sales tax. Every state handles it differently and it’s nearly impossible to find clear answers, even working with accountants. Most CPA’s aren’t schooled in sales tax and establishing nexus in other states. Figuring out what marketing strategies work best for your business is challenging. It’s a series of trial and error. And with algorithms continuously changing it seems the trial and error is endless!

On a more personal level, there is the ever so unpleasant “imposter syndrome” many entrepreneurs grapple with when first starting out. You feel like someone is going to figure out that you kind of don’t know what the fuck you are doing. You have to push through self doubt again and again. You almost have to get comfortable with not knowing what you are doing because you will not have it all figured out before you begin. You have to learn as you go. You have to be your own marketing team, your own IT guy, your own finance manager, your own customer service rep, your #1 cheerleader, etc. You wear all the hats.

So, as you know, we’re impressed with Andi Buescher Photography – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I am a lifestyle portrait, branding, and wedding photographer. I shoot lifestyle portraits for young entrepreneurs, representing the them as they want to be perceived in order to promote and expand their own businesses. Each shoot is tailored to meet the needs of the client. These are some of my favorites because I work with the client in a very collaborative way to bring their vision to life. I tend towards smaller, intimate weddings, capturing candid moments as the day unfolds along with creative portraits, and all the little details. I also do the occasional lifestyle family shoots.

As a company, I am most proud of having the courage to start. I’m not very far in this venture and I am not afraid to share whatever it is that I may be struggling with at any given time.

So, what’s next? Any big plans?
To grow, to learn, to collaborate, to profit. The biggest change ahead in the near future will be moving back to Southern California next summer. (I can’t wait!)

Looking further into the future, I look forward to sharing the knowledge I gain while navigating my way through entrepreneurship. I am eager to know all the things so that I can teach others about all the things. I am passionate about sharing knowledge and keeping it real.

Oh yeah, I’m also REALLY looking forward to outsourcing!

Pricing:

  • Branding Packages Start at $600
  • Wedding Packages Start at $1200
  • Portrait Packages Start at $300

Contact Info:

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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