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Meet Andrea Maida of Pilates Andrea

Today we’d like to introduce you to Andrea Maida.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I arrived in California in 2004. One year earlier, I finished up my first Pilates training program in Washington, DC with Excel Pilates. It was my intention to work as an employee at a Pilates studio in San Diego just like I had at Excel. However, when I started working at a local studio in Solana Beach, all the instructors were independent contractors working for themselves. Suddenly I had my own business.

As a new teacher, I devoted myself to continuing my education initially as a way to gain confidence in my job. Soon, I was introduced to a former student of Joe Pilates, Jay Grimes, who lives in Los Angeles. Living in San Diego, I clearly had to take advantage of this opportunity and proximity to study with Jay. I began to travel regularly to LA to have lessons, attend workshops and get to know this amazing teacher and individual. Along the way, I met so many like-minded and amazing instructors in Los Angeles.

Fast forward 10 years: I furthered my education at Jay’s studio, Vintage Pilates, alongside amazing teachers from all over the world. In 2013, I became one of them, teaching in LA on Mondays and working in my Solana Beach studio for the rest of the week. It was an invaluable education for which I am truly blessed.

Through all these experiences, my business has grown as well. 5 years ago, I started writing a blog dedicated to the practice and teaching of the Pilates method. I have grown my subscriber base and unexpectedly, my international clientele. I am now able to teach local clients and teachers as well as teachers and enthusiasts located remotely who have found me online. It has been such a pleasure to combine my love of teaching Pilates with writing and to share my expertise and love for this fantastic method of exercise all over the world.

Has it been a smooth road?
I used to refer to myself as “an accidental business woman.”

Now working for myself I had to figure out how to run a business. I had to set up policies, get systems in place, hire an accountant, etc… This was a crazy new territory I wasn’t sure I liked at first. But I’m a self-starter and I was determined to build my business into a full-time (and beyond) job for myself. I was learning on the fly and building my client list.

I knew I was good at my job, but initially I struggled with confidence. I sometimes experienced co-workers and studio owners whose values did not align with my own. I needed to figure out who I wanted to be in this industry.

Eventually I was able to set up my studio in my home. I wasn’t sure if I would enjoy teaching in my home as I had always worked in a studio setting. Turns out, it’s awesome and my clients love it too. I love the balance of teaching in Los Angeles and guest teaching at local San Diego studios as well.

Despite working solo in my home, my blog posts and sharing on social media enabled me to find a network of like-minded colleagues all over the world. They are a generous group and happy to share successes and strategies for running their own businesses. I meet regularly with colleagues online to strategize, give feedback and ideas and plan meet ups and social events at our industry conferences.

We’d love to hear more about your business.
I own a private Pilates studio in Solana Beach. It’s located in my home and is fully equipped with Gratz Pilates apparatus. I’m a big believer in the power of the original Pilates method. The apparatus in my studio supports the traditional exercises taught by Joe Pilates in his New York studio. I believe the results are unparalleled compared to other Pilates equipment manufacturers.

I’ll never get to meet Joe Pilates, but I believe he was a genius inventor whose knowledge of the body and its systems was revolutionary and well ahead of his time.

Clients and teachers who study with me will learn everything about their workout.

In Joe’s original New York studio, there were few private lessons. You got some initially to learn the exercises you were to do, but then you were responsible for your own workout. An instructor would be in the room to provide assistance, a push or pull, a reminder of how many springs (if you needed), but you were expected to own your workout.

Learning Pilates in Joe’s studio was more of a voyage of discovery. I believe this serves to enhance the learning process and speed your results. You don’t just have me telling you what to do for an hour, you also have your own experience of the exercises. Your mind must be in control and focused on your workout. It’s your workout, right?

You’ll learn what to do and then we can move more deeply into your body and your specific needs. Focus is also imperative for safety as you progress to more advanced and complex exercises and you must hone that focus of the mind from Day 1.

I insist on independence in your workout as much as you are able.

Is our city a good place to do what you do?
San Diego, and in particular Solana Beach, is home to numerous Pilates studio of all varieties. It’s an exciting place to learn Pilates. We’ve got some amazing studios and instructors here and their businesses continue to thrive.

If you’re new to teaching Pilates, I believe you’ll find your people here, shall we say. There are plenty of Pilates clients for everyone and those who enjoy your instruction, expertise and vibe will find you.


  • Private lesson (60 minutes) for $100.
  • Package of 10 Private lessons for $950.
  • Semi-Private lessons (2 students) for $65./per student per class
  • Teacher Lab (2 hours) for $100. A self-directed workout for hour 1 followed by a mini-workshop discussion on an agreed upon topic

Contact Info:

Image Credit:
Ben Bertucci
Sean Slavin
Gaia Faggiani

Getting in touch: SDVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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