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Meet Andrew Aussie of Earnest Eats in Solana Beach

Today we’d like to introduce you to Andrew Aussie.

Andrew, can you briefly walk us through your story – how you started and how you got to where you are today.
I founded Earnest Eats in 2007 with friends in family, after over a decade of leading marketing and innovations with the team at Kashi. The first question we’re asked is who is earnest? The answer of course is we’re all earnest – it’s our motivation to create the greatest foods that consciously give back.

Based in Solana Beach, we’re inspired by the outdoor, natural and fitness lifestyles that surround us, and we craft our foods with superfood, whole food ingredients that provide the deep nourishment to support everything we like to do.

As a hotbed of creativity, we created the world’s first superfood oatmeal, with quinoa + oats + amaranth, that we sell in both grab’n’go cups and stand up pantry bags.

This month we just launched an amazing new line of oatmeals – our Earnest PRO: Protein + Probiotic – using grass-fed whey for a full 15g of protein per serving, as much as 2-3 eggs! We think they’re the perfect way to fuel your performance – whether you’re a weekend warrior biking the 101 or competing in triathlons, especially since so many breakfast options are lacking in the protein and probiotics you need for maximum performance and recovery.

You’ll find our foods all over Southern California in coffeehouses, hotels and food stores including Birdrock Coffee, L’Auberge Hotel Del Mar, select safeway/Albertsons, Jimbo’s, Whole Foods and of course also on Amazon and Earnest Eats.com

As for our earnestness, we give back a portion of sales to the International Rescue Committee, helping refugees from harm to home around the world and here in San Diego.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Oh goodness, I’d say sometimes yes but also many struggles along the way! As many entrepreneurs know, you may have a great personal vision of what you’d like to accomplish in the world, but as you work with suppliers, retailers, factories and a whole network of individuals along the path, many challenges arise that require perseverance, creativity and dedication to work through. You can’t give up!

One struggle we’ve had is our working capital needs as a small, growing brand, to fund our efforts, from innovation to production to go to market support. We’ve been fortunate to have wonderful friends and family that have invested in us to help us fund through these periods, and we’re incredibly grateful for their support.

Another struggle I think many people underestimate, or at least I certainly did, is the amount of help you need in terms of people and bandwidth, to get the important stuff done. We’ve come across that again and again, but with a great team of young people and advisors, plus my own past experience at other brands, we’ve been able to work through them creatively with fewer resources.

Please tell us about Earnest Eats.
We’re known for innovation in the oatmeal space and have won numerous awards from trade and consumer media, including the FABI (Food and Beverage Innovation Award) 2 years in a row from the National Restaurant Show, 3 Coffeefest Innovation Awards from the coffee industry, and a number of other awards and accolades. Our innovations have included 1) the first Superfood Oatmeal with quinoa + oats + amaranth, 2) the first Energized oatmeal powered by Coffeefruit for a natural caffeine lift, and now 3) the first high protein and probiotic oatmeal with our Earnest Pro line of superfood oatmeals, with as much protein as 3 eggs and 1 billion probiotics from grass-fed whey.

We’re really proud of our innovations but also of our earnest consciousness, giving back via our cause partnership with the International Rescue Committee (IRC), and our sourcing of ingredients like coffee fruit, the waste stream of coffee (the fruit surrounding the bean), that also happens to be a tasty superfood that helps give back to coffee growing communities.

I love that we’re also based in Solana Beach, as one of a growing number of innovative food companies based in So Cal where we can help change the national conversation about health and wellness.

Do you look back particularly fondly on any memories from childhood?
My favorite memories are from visiting my family here in San Diego while I lived in Michigan, and going to the beautiful beach in Del Mar. I always wanted to move here from that time onward, and always wanted to have a brand in Solana Beach in the 444 S Cedros building (where the farmers market is) and I feel very fortunate to be able to be here with our team.

Pricing:

  • Earnest Eats Superfood Oatmeal Cups average $2.49-$2.99 at retail
  • Earnest Eats Superfood Oatmeal Bags average $5.99-$6.99 at retail
  • Earnest Eats PRO high protein oatmeal cups are new and $40 on our website
  • Earnest Eats baked whole food bars are $1.49-$1.99 at retail, or $21 on earnesteats.com

Contact Info:


Image Credit:
Earnest Eats

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