Today we’d like to introduce you to Angel Miron.
Thanks for sharing your story with us Angel. So, let’s start at the beginning and we can move on from there.
Well… I was born in San Diego but raised in Tijuana. So crossing the US-Mexico border has always been a part of my life. After graduating from College I bartended at one of the first craft beer bars in San Diego, Hamilton’s Tavern where I learned a lot about the beer industry. It was during my tenure at Hamilton’s that I found out that there where breweries popping up south of the border.
At the same time, I was discovering that not only was there a burgeoning craft beer scene in Tijuana and Ensenada but also a culinary revolution intertwined with wine from Valle de Guadalupe. So I decided to start exploring wineries, breweries, bars and food spots from Tijuana all the way to Ensenada and Valle. I had the idea to start offering tours to people from San Diego that would highlight the some of the best food and drink spots in Baja California.
For the very first tour, I invited a group of friends and people in the food and drink industry of San Diego. As I was planning the itinerary and logistics of the tour I decided that I would start offering tours on a regulará basis, and that I was going to a create a business out of it, and that I would call it Let’s Go Clandestino!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I can’t say it’s always been a smooth road. With every business, there’s always a learning curve with ups and downs. I would say the biggest struggle is keeping up with the competition. Keeping the momentum and peoples interest going is the hardest part. The social media component is also a key element in my business that is constantly evolving.
Let’s Go Clandestino – what should we know? What do you guys do best? What sets you apart from the competition?
My company offers tours that showcase the best street food, breweries, bars, wineries, and fine dining establishments in Baja California. Specifically in Tijuana, Ensenada, Tecate and Valle de Guadalupe. We customize and curate guided experiences for groups of friends and/or families through food, drink and hospitality.
My job is to lead the tours that start in San Diego, go into Baja for the day and then return safely to our meeting point. Although we do offer multiday and multi-city tours. I am also responsible for keeping the website current, social media posts, and being the face of the company.
I am proud that we have been in business for five years. What started from an idea became something real and now has gone to be one of the best tourism companies in the San Diego-Baja region. I am an integral part of the reason why visitors from different parts of the world are flocking to Baja to experience for themselves the essence and culture of the culinary renaissance.
I have helped bridge the cultural gap between San Diego and Baja by connecting brewers and help in the making of beer collaborations. Hosting cross-border events that involve businesses from both sides of the border like my second anniversary Let’s Go Clandestino music and beer fest at Bread and Salt in Barrio Logan.
What is “success” or “successful” for you?
If on every tour that I lead I’ve exceeded my customers’ expectations and see that they are happy and had such an amazing experience, then I can call that a successful day.
If most of the tours I lead tend to be a successful day than I can call my business a success. Repeat customers is always a good sign that I am doing something right. Staying busy is definitely a good marker.
- Website: www.letsgoclandestino.net
- Phone: 619.519.3355
- Email: firstname.lastname@example.org
- Instagram: https://Instagram.com/letsgoclandestino
- Facebook: https://facebook.com/letsgoclandestino